The Ultimate Guide to Geographic Farming
We know that everyone is going through a tough time right now. Your personal lives and livelihoods are a mix of upside down and on hold. The coronavirus crisis is changing how everything in the world works. However, at RPR, we're hoping we can help. We want to provide you with content that you can dive into and tackle now (while you have all this sudden time on your hands), so you'll be that much more prepared when the bell rings and things get back on track. This geo prospecting article is a perfect example. You may have considered applying a technique like this to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail.
Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns
For residential real estate, touring homes virtually has become increasingly important since the coronavirus outbreak. Over the last seven months, home sellers, buyers and real estate professionals have had to work around restrictions preventing in-person property showings and grapple with safety concerns over potential exposure to COVID-19. Last January, Matterport conducted a survey to learn about buyer and seller preferences for home listings. We found that static photos are no longer enough and that both sellers and buyers overwhelmingly preferred a more immersive experience with 3D tours. In September, we partnered with Redfin, the technology-powered real estate brokerage, to poll 1,000 U.S. home buyers and 1,000 U.S. home sellers to see how these preferences have shifted since the onset of the pandemic.
What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
9 Ways to Use Social Media to Make Your Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses--the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses. Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business. Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals. When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you. Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm. Here's how to make social media an asset for your real estate website: 1. Choose the Best Social Channels for Your Brand Each social media website has advantages. For example, Twitter is terrific for connecting with people in your community because anyone can see your posts. Facebook tends to be effective for cultivating connections with your past and current clients. Instagram is ideal for real estate photos, and LinkedIn can be superb for those specializing in luxury and commercial properties. 2. Share Plenty of Amazing Photographs and Videos Real estate is visual: People need to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. 3. Introduce Virtual Tours and Open Houses for Your Active Properties With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website. 4. Make Your Blog the Cornerstone of Your Social Strategy Most of your future clients will find you online. Not only that, but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles on real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market. 5. Use Automation to Your Advantage for Better Consistency Some business owners sink hours a day into social media when they first get started. Automation helps you stay focused on high-value tasks. The right automation tools will allow you to pre-write your social media updates and post them when your audience is active. You can also instantly share your listings, reviews, testimonials, blog posts, and videos. 6. Promote Your Best Reviews and Testimonials on Social Media Social proof is one of the most potent ways to get attention from future buyers and sellers. 7. Create Opportunities for Interactive Conversations Social media isn't just for brands to talk "at" their customers. Two-way conversations are key to building relationships. Monitor mentions of your brand, relevant hashtags like #RealEstate, and news about your community being shared on social media. This helps you find others who can benefit from your expertise. And, of course, always respond to any replies to your social posts! 8. Use Industry Hashtags to Make Your Content Discoverable Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts, so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. 9. Absorb the Lessons of Analytics to Use Your Time Wisely Analytics software gives you information about your social media following, how people find you, and what content they're interacting with. Virtually all social platforms now have their own analytics, though they may only be available to active advertisers. By checking your analytics weekly, you can learn which posts are popular and tailor your content accordingly. Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it. Social media marketing done correctly helps you zero in on your community members ready to buy or sell, then earn their trust. You can reach great results and have the work-life balance you deserve. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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Social Impact by introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
Buffini & Company Referral Maker® CRM
Revamped, Redesigned and Refined: Buffini & Company Referral Maker® CRM   Why choose Referral Maker CRM? Buffini & Company’s award-winning contact manager makes running a profitable business easy! Smart. Set your financial & personal goals, and personalized action steps are created for you. Simple. Always know who to contact, when to contact them, and what to say. Focused. Generate a steady stream of referrals from people you want to work with. Powerful. A robust real estate customer relationship manager for generating high-quality leads.   Start your FREE trial
CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Industry News

W+R Studios Announces Longest Free Trial Program in Company's History
Free access to Cloud CMA (including Homebeat and Cloud CMA Live), Cloud Streams, Cloud MLX, and Cloud Attract until February 2021. Huntington Beach, CA (October 26, 2020) - Privately held software company, W+R Studios, announced today a nationwide campaign offering their popular Cloud Agent Suite free to all real estate agents up to February 2021. Beginning October 26th, agents can get up to 3 months of free service on real estate's most popular tools. The Cloud Agent Suite includes Cloud CMA (plus Homebeat and Cloud CMA Live), Cloud Streams, Cloud MLX, and Cloud Attract. Cloud CMA helps agents generate awesome reports designed to win more listings. Homebeat allows agents to automate their Cloud CMA reports to stay top-of-mind with past clients and homeowners. Cloud CMA Live gives agents the freedom and flexibility to do their listing presentations in person or remotely and modify comps on the fly. Cloud Streams is an auto-prospecting/text listing alert tool that sends alerts faster than any other portal. Award-winning Cloud MLX is an easy search tool that allows agents to search the MLS similar to how you search Google. And last but not least, Cloud Attract creates lead generating landing pages in seconds that agents can share with their sphere of influence to generate leads. "2020 has been a challenging year and we could all use a little more love and positivity in our lives," stated W+R Studios' co-founder Greg Robertson. "So we wanted to finish it off with something big and spread some positivity by offering all our products free until February 2021" continued Mr. Robertson. "Many of our customers already get access to Cloud CMA as part of their MLS membership, but we wanted to make it easy for them to try all other products - including Homebeat and Cloud CMA Live - and see how well they all work together as part of the full Cloud Agent Suite. It's the longest free trial program we ever offered and I think in the entire real estate software industry." Cloud CMA Live is this year's free enhancement to Cloud CMA and empowers agents to win more listings with a digital and interactive listing presentation experience. Agents can add or remove comps on the fly or instantly launch a virtual meeting with built in meeting tool integrations like Zoom and Skype. "An interactive CMA has been a requested feature of Cloud CMA for many years and we were very excited to launch Cloud CMA Live this year and fill the need that agents have of hosting virtual listing presentations and adapting their CMA to the conversation in the moment." concluded Mr. Robertson. To find out more, visit Product availability depends on MLS participation. The cost of the Cloud Agent Suite will be $449 annually or $99 per month after the free trial promotion ends. There are no contracts and agents can cancel or change their level of service at any time. About W+R Studios Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 26 years of experience each developing and marketing real estate software solutions.
MORE > Survey Finds Ghosts and Goblins Don't Have Homeowners Hanging a For Sale Sign
NAR Launches 'NAR en Espanol' Website
WASHINGTON (October 13, 2020) -- The National Association of Realtors today launched NAR en Español, a fully-Spanish sub site to the association's main webpage, As its Spanish-speaking membership continues to rise at a historic pace, the group's NAR en Español initiative has since 2018 helped local and global members leverage their Realtor affiliation while facilitating various networking and educational resources for Spanish-speaking Realtors®. Most recently, a component of NAR's "Right Tools, Right Now" program has focused on ensuring local and global Spanish-speaking Realtors® and bilateral partners are aware of and have access to the resources NAR provided its members in response to the COVID-19 pandemic. "I am proud of how NAR and its affiliates have collaborated on and supported this program from the very beginning," said Alejandro Escudero, NAR's manager of global alliances and business development. "Adding content and resources in Spanish will help us increase NAR brand recognition and support amongst Realtor® members and consumers both domestically and around the world. And by ensuring many of the great resources NAR produces for its members are also available in Spanish, the NAR en Español platform will help us to continue engaging and educating our Spanish speaking stakeholders." NAR en Español maintains a significant focus on member education initiatives, last summer hosting over 300 students from 15 countries for two fully virtual Accredited Buyer Representative and Seller Representative Specialist courses, held in Spanish. "NAR is committed to elevating our members' levels of professionalism, and we know that increasing and enhancing educational opportunities is one of the best ways to get there," said NAR Vice President of Association Affairs Mabél Guzmán. "These courses are not only critical toward understanding the latest trends and changes within our industry, but also a fantastic way to build relationships and grow our Realtor® networks. In addition, much of this content will help provide a positive real estate experience for Hispanic buyers and sellers, a rapidly growing segment of our industry." Visit to access NAR's new Spanish language webpage. "The vision that NAR's Engagement team has shown throughout the development of NAR en Español has been transformative for both our association and our industry," said Katie Johnson, general counsel and chief member experience officer at NAR. "Evolving from a simple NAR en Español Facebook page into the comprehensive collection of resources we offer to our members today, I'm so proud to see this association enhance the support we provide to this important and ever-growing segment of real estate professionals." The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries.
Northeastern Housing Markets Remain Most at Risk of Economic Impact from Coronavirus Pandemic
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
Looking to connect with your audience in a meaningful & memorable way? Check out, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Just text "SEO" to 484848 or visit Next Steps Learn more about SEO Fuel Claim your free website SEO audit at or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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