December 13 2018
Facebook is one of the most effective social media platforms for real estate advertising, but that doesn't mean that success with Facebook advertising is automatic. Just as with any form of real estate marketing, it's critically important to make sure that you're targeting the right audience with the right ad at the right time. The good news is that Facebook provides a ton of tools to help make sure that your advertising is reaching the right audience, as long as you know how to use them.
We recently went over how to generate leads using your Facebook business page. Today, we're going to break that down even further with a guide to Facebook targeting for real estate agents.
Before you start honing in on targets, it's a good idea to have some general guidelines on who you're looking to reach. You can create different campaigns to reach different target audiences, so consider all of your potential targets, even when they don't overlap.
Facebook's Power Editor is your home base for Facebook advertising and the place where you'll be choosing the target audience for your advertising campaign. The Power Editor allows you to set objectives for your ads, and define your audience in detail.
Once you get a handle on the basics of the Power Editor, you'll be ready to get serious about targeting your Facebook advertising. While every real estate professional is different, there are a few audiences that most will want to look at when targeting ads.
To view the original article, visit the Delta Media Group blog.