June 28 2020
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them!
It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
In this example, we'll be using a few resources:
RPR Market Activity Report
The Market Activity Report is a snapshot of all the changes in a local real estate market. It includes a market activity summary and a listing of active, pending, sold, expired and distressed properties. Recent price changes and upcoming open houses are also included.
A screenshot application
For this exercise, you'll need to be able to create a screenshot from your computer. It's likely your computer has this feature already built-in. For directions:
Canva.com
Canva is a web-based tool designed to help you build graphics for social media, presentations, brochures and more. They also provide thousands of preset layouts that can be adapted, or you can start your design from scratch. They offer a free plan that will get you started.
Let's start by creating a Market Activity Report in RPR:
NOTE: If needed, additional search criteria can be accessed from the advanced search. Select the magnifying glass to search.
Pro tip: If you want your market activity report to represent a custom area, that's totally possible using the RPR map. Click this previous RPR blog: "Create a Market Activity report for any neighborhood" for step-by-step instructions.
In this example, let's assume the role of a listing agent who is looking to create a shareable graphic that can be added to Facebook and Instagram—one that will hopefully pique the interest of their network. However, you're not limited to this example. Think about your real estate brand, your business niche or your unique selling proposition, and align the graphic and messaging to match.
To grab the screenshot, go to page #2 of the Market Activity Report where RPR includes a heat map showing the estimated values for the reported area. Also available are estimated changes over last month, the last quarter, the last 12 months, and the last 24 months.
This visual will go nicely with a call to action that reads, "How is your home value holding up in 2020?"
As prospects see your message on social, they can comment to get involved. Once they do, it's a simple ask of their address, and just like that, you have a new contact. Then you visit RPR, create a mini-property report that includes the RVM® value and email it back to the prospect. You could even offer an appointment to provide a deeper pricing analysis.
Okay, so what are we waiting for? Let's go build it.
As mentioned earlier, we're going to be using Canva to make this graphic. If you prefer a different graphics program, by all means use that. We've selected Canva because it's web-based, offers a free plan, and makes sizing and layout of images hassle-free.
Okay, so let's get started...
Note: You'll notice that Canva offers tons of templates that you can use as a starting point. Let's build one from scratch.
Note: After selecting Facebook Post, a blank canvas will appear. To the left, easily add Templates, Photos, Elements, Text, Music, Videos, Backgrounds and uploads.
As you can see, these graphics come together pretty quickly. If you like what you've done and want to duplicate it to make subtle changes, there is a copy page button.
When finished, select the down arrow to download your graphic file. Now upload to your destination of choice.
Congrats! You've now created your own social media-friendly market chart. You can also experiment with different market charts and datasets.
Try sharing them to your social media channels, such as Facebook or Instagram. It's a great way to let homeowners and potential home buyers in your market know that you are a local real estate expert. Right now, people have lots of questions about the market and their home values. Posting these charts positions you as the go-to source for up-to-date information. Good luck!
To view the original article, visit the RPR blog.