December 28 2022
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #2 in our countdown. See #3 here.
As a real estate agent, you've probably asked yourself, "Does it matter to my clients what car I drive?" There are many sides to this argument and many points to be made. We've listed these considerations agents should make with regard to their set of wheels, as well as a list of dos and don'ts.
Luxury Vehicles Only
Some agents may argue that a car reflects an agent's level of success as an agent. Driving a higher price vehicle indicates to your clients that you're likely succesful at what you do. Besides, riding around in a nice vehicle only elevates your service, right?
Match Your Target Demographic
Others think it's best to connect with whomever your client base may be. It could be awkward for you to drive your high-earning client in an older vehicle or vice versa. If you live in a rural area drive, an off-road capable vehicle such as a truck may be a better choice. If you service a beach community, you may consider a convertible. Or, if you serve a lot of young families, consider a crossover SUV or minivan.
The Most Fuel Efficient Vehicle Available
There are many benefits to driving a fuel efficient vehicle. If work with more buyers than sellers, this maybe is what's best for your customer base. Those driving eco-friendly vehicles can also come off as a environmentally conscious Realtor.
Your Brand/Your Personal Preference
What is your personal branding strategy? Do clients know you as the "cool Realtor" serving a community's up and coming neighborhood? Or the "family Realtor" with listings near great schools? Are you the "fancy Realtor" with luxury and vacation rentals? Whatever you may be known as, make sure your car matches your persona.
DO's:
DON'Ts:
So, what type of car should Realtors drive? A mix of your client's lifestyle preferences and your personal preference!
Real estate is a people business, and ultimately your leads chose you as an agent because they like you. This is not to say that all of the above points don't matter, but ultimately real estate is about connecting with members of your local community. Consider members of your client base first and go from there!
To view the original article, visit the Zurple blog.