July 12 2023
The current state of the market is fraught with change. Interest rate fluctuations and unpredictability of inventory means consumers need your help, expertise, and hands-on guidance more than ever before.
Even if your current systems and processes are working well for you, you'll want to review your workflows and refine what you have in place. This will ensure you're ready at the drop of a hat to support buyers, sellers, and everyone in between. It will also allow you to be up to speed on any changes or nuances coming the industry's way.
In a time like this, what are some of the best ways to take advantage of this market?
As consumer demand shifts in varying directions, you want to always be prepared to serve your buyer and seller clients, no matter the circumstance or timeframe.
Stay ahead of the curve by making the time to invest in sharpening your skills. Invest in your expertise with things like:
Taking these steps helps ensure you always stay updated on the latest changes in the market on a broader scale. Being deeply invested in knowing the market around you is critical in its current state.
If you're a team leader, make sure you're actively setting your team up for the utmost success.
Start by assessing your team to see what areas have room for growth and refinement. Then, create a plan and commit to providing education in those specific areas. This could look like hosting training sessions, sending team members to conferences, or investing in certification courses.
If you're not sure where to begin with improving your team's skillset, you can also consider bringing on a real estate coach. A real estate coach is equipped to quickly assess strengths, weaknesses, and areas of opportunity and craft an improvement plan accordingly.
Investing in your team members and growing their expertise ensures you all can maximize the market conditions and shine in your local area.
Sometimes, simple is simply better.
Take your efforts back to the early days of your career to help drive success and make your presence known in your community.
Door-knocking and canvassing neighborhoods for prospective buyers and sellers is a must in this market. It lets these prospective client bases know you're ready and willing to support their needs, which goes a long way in reinforcing your market presence.
You also want to ensure you're nurturing your leads and previous clients. If you're already doing this, consider revamping your current flow of outreach:
As you get back to basics, get involved in your community. Sponsor events or organizations, rack up hours volunteering, host workshops, and other key activities. Amping up your community involvement ensures people have a chance to see you, know you, and be more familiar with your business and brand.
And, it gives you the chance to give back — another critical need in the current market.
To view the original article, visit the BoomTown blog.