Do you know what your brokerage is worth today?

A broker's work seems endless, and it's often difficult to find the time to work on the business instead of just in the business — or even to know what to work on! But one thing that every broker-owner should be doing regularly, at least once each year, is valuing their business in the current market.

Our partners at WAV Group recently published an explanation around why it's so important to get a solid valuation every year for your firm. George Slusser, the definitive brokerage valuation expert, had this to say about regular valuation: "A brokerage valuation gives you a reliable benchmark for growth and establishes a jumping-off point for your firm's future."

The revision and update to Slusser's groundbreaking book, Acquiring More Profit, is now available for purchase, including workbook add-ons and other resources to help you understand this elusive but critical business component.

Read the full story with all the reasons to value your brokerage on the WAV Group blog, where you can also learn more about Acquiring More Profit (including where to buy it).