The Real Brokerage Announces New Brand Positioning and Marketing Tools

The Real Brokerage Inc. unveiled new brand positioning at its second annual signature conference, RISE 2023 in San Diego this week. Real's enhanced brand reflects the company's unique market position as the real estate experience company focused on creating a better consumer experience with agents at the center.

The new positioning communicates Real's vision to simplify life's most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience. This refreshed messaging follows the company's expansion into Nebraska, its 50th state, on Monday, which will be celebrated this morning with a digital billboard in Times Square to mark the achievement.

"Real's vision is a world in which home buying and selling is a simple and enjoyable experience for everyone. Our new positioning represents this vision as well as our culture of community, and it comes at a time when Real has distinguished itself as the fastest-growing publicly traded brokerage firm for two years running and the only one to continue to grow profitability and truly innovate during a challenging and contracting real estate market," said Real President Sharran Srivatsaa.

New Marketing Tools

In conjunction with the brand update, Real introduced several new marketing tools, including an end-to-end Agent Listing Toolkit and a Digital Asset Management System that allows agents to easily access the company's extensive marketing resources as part of their affiliation with Real. In addition, Real rolled out an updated Design Center and announced an agreement with Luxury Presence as a preferred vendor to support agents in developing AI-enhanced websites optimized for lead generation.

"Real as an organization is known by the agent community for being innovative, inclusive and bold, and that's exactly what we wanted our brand to represent. We are committed to communicating who we are through our graphic identity and providing our agents with the support and resources they need to differentiate themselves to increase their impact within their local markets," said Dre Madden, Real's Chief Marketing Officer.

The Agent Listing Toolkit was specifically designed to help agents win more listings and support their listing marketing in today's competitive environment. The toolkit includes a comprehensive suite of consumer listing presentation tools, digital and video marketing assets and step-by-step coaching and training programs for agents. The toolkit will be easily accessible via Real's award winning agent platform.

The Digital Asset Management System was designed to be a repository for all of Real's creative materials and content. Organized by custom portals to provide a useful interface for agents to easily access these materials, the system will empower agents to discover and distribute marketing collateral, while ensuring brand consistency and accuracy over the long term.

The Creative Studio is a new portal that houses a redesigned library of resources to meet agents' production marketing needs. One element of the Creative Studio is Real's Design Center, which seamlessly integrates with Real's MLS data feed, ensuring that all information is accurate and up-to-date and eliminating the need to enter data manually. The other element is made up of a new suite of fully customizable resources designed with top-producing agents in mind.

Real's newly formed preferred vendor relationship with all-in-one website development platform Luxury Presence provides agents with discounted pricing on professional web design for their agent and individual property website, as well as cutting-edge lead capture tools and 24/7 customer care. Agents will now be able to easily build impactful websites pre-populated with Real's elevated brand identity.

As a company that is reinventing and challenging the traditional real estate process, Real has elevated the look and feel of its graphic identity by modifying the Real logo with the addition of a square graphic element and introducing new colors and a visual identity system that elevates the company's earlier tech-inspired designs. The company's new look and messaging were updated to appeal to both agents and consumers as Real focuses on expanding its consumer-facing offerings.

The new graphic identity is available to agents immediately and will be visible on the company's updated website in the coming weeks.