March 25 2024
Redfin announced it is expanding the Redfin Next agent compensation plan to seven additional markets: Chicago, Connecticut, Dallas, Miami, New York, Palm Beach, and Washington, D.C. Under the Redfin Next plan, agents in these markets earn competitive splits as high as 70%, have virtually all business expenses covered, and get technology, support, benefits and customer introductions from Redfin.com.
Redfin initially announced the plan in San Francisco and Los Angeles in late October 2023 and added San Diego and Orange County in December 2023. Since then, the brokerage has recruited more than 90 top producing agents in California. Because of this recruiting success, and the positive reception among Redfin's existing agents, the company is now expanding the plan to new markets and will continue to evaluate rolling it out to all agents in 2025.
"We've never seen more enthusiasm for a new compensation plan from agents than we've seen with Redfin Next," said Jason Aleem, senior vice president of real estate sales at Redfin. "No other brokerage can offer agents a big traditional split and all the benefits, support, technology and customer introductions that we provide here at Redfin. These resources are what agents need to serve buyers and sellers well, and let those buyers and sellers keep more of their hard-earned dollars. In the wake of the NAR settlement, customers are telling us this is more important to them than ever before. We've always been focused on giving consumers a better deal, so we're well equipped to support them. We believe Redfin Next will be transformational for our brokerage, helping us retain our best agents, recruit top talent, and grow market share faster through both the ups and downs in the market."
The Redfin Next plan includes:
Agents in the Redfin Next plan will continue work as employees, not independent contractors. Redfin's unique employee agent model was built to put the customer first by ensuring agents are held to a high standard and have the support they need to deliver consistently great service. Redfin uses technology to make real estate more efficient, which is one reason Redfin has the most productive agents in the industry, closing more than twice as many transactions as the average agent every year.
Gabe Schmidt, who recently joined Redfin's Orange County team, says the quality of customer leads and Redfin's technology have already made an impression on him. "It's like someone at Redfin followed an agent around and figured out every pain point in their day, and then created technology or a process to circumvent it. I have bought leads from practically every lead source out there, but I have never in my life had a more qualified lead come across my phone as I have with Redfin."
The seven expansion markets will move to the Redfin Next pay plan on May 5. In other markets, Redfin agents will continue to operate under Redfin's existing plan, earning a base salary and bonuses for every closed transaction. Nationwide, Redfin agents earn more than double the typical real estate agent and the company's best agents have earned more than $750,000 under the existing plan. Redfin expects top agents to earn even more with the Redfin Next plan.