Paid vs. Organic Search for Real Estate Sites
You've spent weeks optimizing your real estate website and creating helpful content, but you're still not ranking on page one of Google for those competitive keywords. Don't worry, it's not your fault. Ranking organically on Google for real estate terms can take months or even years of work. If you want to start generating more leads and traffic right away, paid search is the way to go. Paid search, also known as pay-per-click or PPC, allows you to pay to have your website or ad rank higher in search results. You only pay when someone clicks your ad. Organic search, on the other hand, relies solely on Google's algorithm to determine your rank. The good news is you don't have to choose one or the other. Using paid and organic search together is the most effective strategy for real estate websites. Paid Search, What is it? Paid search, also known as pay-per-click (PPC) advertising, is a way for businesses to promote their websites by bidding on keywords related to their products or services. When someone searches for those keywords, your ad may appear at the top of the search results page. You only pay when someone clicks your ad. For real estate sites, paid search ads can be an effective way to drive traffic and generate leads. You choose keywords like "homes for sale," "real estate agent," or "[location name] real estate" that people in your target market may search for. When prospective clients search for those terms, your ad pops up. If the ad catches their eye and they click it, they'll land on your website. Pay only for clicks: You set a maximum cost-per-click (CPC) bid for your keywords. If your ad ranks high enough to show, you'll pay the minimum amount needed to maintain that position, up to your maximum bid. You're only charged when someone clicks your ad. Check out most important real estate keywords now. Reach people actively searching: Paid search targets people who are actively searching for information related to your business. They're already interested, so they may be more receptive to your message. Measure results: Paid search provides detailed reporting to help measure the performance and ROI of your campaigns. See which keywords are most effective, how many clicks and impressions your ads are getting, and how much traffic is being driven to your site. Tweak as needed to improve results. Requires ongoing management: Paid search campaigns require regular monitoring and optimization to achieve the best results. You'll need to keep tabs on your budget, bids, ad copy, and keyword performance. As search trends change, you'll want to make adjustments to your strategy. Paid search can be an integral part of a real estate website's marketing plan. When leveraged effectively, it helps generate high-quality leads and builds brand visibility. However, to achieve success, paid search campaigns require time, money, and consistent optimization. Organic Search, What is it? Organic search, also known as natural search, refers to the unpaid results that show up on search engine results pages (SERPs) based on the relevancy to a user's search query. For real estate websites, ranking high in organic search results is crucial to generating traffic and leads. How Organic Search Works Search engines use algorithms and bots to crawl the web and index websites and their content. As people search, the algorithm determines which sites and pages are most relevant based on the search query and ranks them accordingly. The sites and pages that rank the highest, like on the first page of Google's search results, get the most visibility and traffic. For real estate sites, ranking well in organic search usually comes down to two main factors: on-page SEO and off-page SEO. On-page SEO refers to optimizing your own website content for search engines, including page titles, content, URL structure, meta descriptions, image alt text, and internal linking. Off-page SEO refers to building quality backlinks to your site from other authoritative domains. More backlinks and higher quality content both signal to search engines like Google that your site is an authority on the topics and keywords you're targeting. The higher your authority, the higher you can rank in organic search results. Optimizing for voice search has also become increasingly important. Many people now search for "homes for sale near me" or "apartments for rent in [city name]." Make sure your site content also targets these types of local and voice searches. For real estate agents and brokers, a higher position in organic search results means more visibility to potential clients. According to studies, the top three organic search results get the vast majority of clicks for any given search. If you can rank on page one, especially in positions one through three, you'll be in a great position to generate new leads and clients through organic search traffic. Continually optimizing your on-page and off-page SEO, publishing new content, earning high-quality backlinks, and providing the best user experience are the keys to climbing the ranks in organic search. While it does take work, the rewards of first-page rankings and a steady stream of organic traffic and new clients can be well worth the effort. Learn more about real estate SEO at our complete guide on it. Pros and Cons of Each Approach for Real Estate When it comes to driving traffic to your real estate website, you have two main options: paid search or organic search. Both have their pros and cons, so you need to determine which approach aligns best with your business goals and budget. Paid Search (Pay-Per-Click or PPC) With pay-per-click (PPC) advertising, you pay to have your website appear at the top of search engine results pages (SERPs) when people search for keywords related to your business. Platforms like Google Ads and Bing Ads allow you to target potential clients based on location, intent, and interests. Pros Quick results. PPC ads can drive traffic and leads almost immediately. Targeted. You can focus your ads on people actively searching for real estate or properties like yours. Measurable. PPC provides detailed reports on impressions, clicks, conversions, and costs so you know what's working. Cons Expensive. PPC ads can cost $1 to $50 per click depending on the keyword, and costs add up quickly. Requires ongoing optimization. PPC campaigns need constant monitoring and tweaking to maximize results and limit wasted spend Organic Search (SEO) With search engine optimization (SEO), you aim to rank highly in the unpaid, organic results on SERPs. By optimizing your website content, technical elements, and backlinks, you can improve your visibility in search engines like Google and Bing over time. Pros Free. Organic search is free once you've optimized your real estate website. Long-term results. SEO can drive sustainable traffic and leads for months and years to come. Credibility. Ranking organically builds trust and authority in the eyes of searchers. Cons Slow results. It can take 3-12 months of ongoing work to start seeing significant improvements in organic rankings and traffic. Constant work required. SEO is an ongoing process that needs continuous monitoring and updates to avoid losing ground. Unpredictable. Organic rankings can fluctuate due to algorithm changes and new competitor websites. For most real estate businesses, a combination of paid and organic search strategies works best. PPC can drive short-term results while you work on long-term SEO, and SEO helps reduce your reliance on paid ads over time. The key is finding the right balance based on your priorities. Key Takeaways: When to Use Paid vs. Organic Search When it comes to optimizing your real estate website, you'll need to determine the right mix of paid and organic search. Both have their pros and cons, so consider your goals and budget to find the optimal balance. Organic Search (SEO) Organic search, or search engine optimization (SEO), focuses on improving your ranking in the unpaid search results on Google and other engines. The main benefits of organic search are: It's free. You don't have to pay for clicks or impressions. It builds long-term value. Good SEO will continue to drive traffic to your site over time. It improves brand visibility. Ranking highly in organic search helps establish your authority and credibility. However, SEO also has some downsides: It can take time to see results. It may be 6-18 months before you achieve top rankings for competitive keywords. Google algorithm changes can impact your traffic. If Google tweaks its algorithm, your rankings and traffic could drop significantly. You're dependent on the search engines. You have no control over where they rank your site. Paid Search (PPC) With pay-per-click (PPC) advertising, you bid on keywords and pay each time someone clicks your ad. The main benefits of PPC include: Fast results. You can launch a PPC campaign and start getting traffic within a day. More control. You have more control over where your ads appear and can adjust bids and budgets as needed. Targeting options. PPC allows you to target specific keywords, locations, devices, and more. However, there are some downsides to PPC: It can be expensive. Fees for competitive keywords and locations can cost $30-$50 per click or more. Traffic stops when you stop paying. As soon as you pause or cancel your PPC campaign, your traffic will drop to zero. Click fraud is possible. Some clicks on your ads may be invalid, costing you money. In summary, for most real estate websites a combination of paid and organic search works well. Use SEO to build up long-term traffic and authority, while employing PPC to drive immediate results and fill in gaps. Find the right balance for your needs and budget. Conclusion So there you have it. Organic and paid search both have an important role to play in driving traffic to your real estate website. Focusing exclusively on one or the other means leaving opportunity and money on the table. The key is finding the right balance between SEO and PPC to maximize your visibility and leads. organic search may take longer to gain traction but leads tend to convert at a higher rate. Paid search delivers immediate results but at a cost and conversion rates may be lower. By investing in both, you're covering all your bases. You'll drive more traffic, generate more leads, and ultimately close more deals. The world of online marketing can seem overwhelming but keeping it simple and focusing on what works for your business is the smartest strategy. Check out our other most readable article titled: Cracking the Code: A Guide to Real Estate Marketing Terms. To view the original article, visit the Realtyna blog. Related reading SEO vs. PPC: Which is best for you? The Fundamentals of Real Estate PPC Services

Real Estate Slogan Ideas: Catchy and Creative
You've got the business cards printed, the listings loaded, and the open house signs ready to go. But there's still one thing missing – your real estate slogan. A good slogan is crucial for branding yourself and standing out. Whether it's on your yard signs, website, or TV ads, you need something catchy that captures who you are. In this article, we'll explore slogan ideas to inspire you. From clever to classic, bold to understated, we've got creative taglines to represent your brand. As a real estate agent, your slogan is often the first impression potential clients get. So make it count. Keep reading for samples, tips, and ideas to find the perfect real estate slogan to propel your business. What Makes a Great Real Estate Slogan? A memorable real estate slogan conveys your brand in a catchy, compelling way. The best taglines are: Short and snappy. Aim for 3 to 5 words that roll off the tongue. Brevity is key. Unique. Stand out from the competition with an original phrase. Avoid overused expressions like "Experience Matters" or "Your Best Move." Meaningful. Tap into emotions and highlight your value. For example, "We Turn Houses Into Homes" or "Your Perfect Place is Here." Versatile. A great slogan works across platforms – on your website, business cards, social media, and print ads. Keep it general enough to resonate in any medium. Timeless. Choose words and a sentiment that won't quickly become outdated or irrelevant. Avoid references to current events or technologies that may not last. Coming up with a catchy real estate slogan is challenging. Start by defining what makes you and your business unique. Think about your target clients and what will resonate most with them. Brainstorm ideas, get input from colleagues, and test options with friends and family. With some creative work, you can develop a memorable tagline that becomes your rallying cry. Real Estate Slogan Ideas Based on Your Personality Are you bubbly and energetic or more serious and professional? Your real estate slogan should match your unique personality and brand. If you're enthusiastic and personable, try something fun like "Making Dreams Come Home" or "Unlock Your Dream House." These capture your optimism and passion for helping clients. For a polished and professional image, consider "Experience Integrity Excellence" or "The Key to Your Next Move." Short and straightforward, these convey your competence and dedication. Creativity is key. Play with rhyming phrases like "Buy, Sell, Excel!" or alliteration such as "Homes Happen Here." Puns on real estate terms are always a win, e.g. "The Real Estate Agent with Real Appeal" or "Property Prodigy." You can also highlight your local expertise by incorporating your city or region into the slogan, e.g. "The Key to Palm Beach Properties" or "Navigating Napa Valley Neighborhoods." Location-based slogans resonate with people searching for an agent familiar with the area. Location-Based Real Estate Slogan Ideas Your real estate location is a key selling point, so showcase it in your slogan! Mention well-known landmarks, natural features, or neighborhood names to give potential clients a sense of place. For coastal properties, you could use: "Oceanfront Opportunities" "Beach Life is the Good Life" "Making Waves in Seaside Sales" In a historic area, try: "Where the Past Meets the Present" "Classic Homes, Modern Living" "A Legacy of Luxury" For rural listings, consider: "Country Charm and City Convenience" "Discover Natural Wonder" "Peace, Quiet and Mountain Views" In a trendy part of town, go with: "Where Style Lives" "The Height of Sophistication" "Life on the Leading Edge" Creative and Unique Real Estate Slogan Ideas Coming up with a catchy slogan is an important part of branding your real estate business. The right tagline can memorably capture your value proposition. Here are some creative ideas to get you thinking: Location-Based Play on your geographic location or notable landmarks. For example: "The Key to Key West Properties" "The Gateway to Orange County Real Estate "At the Heart of the Bay Area" Lifestyle Focus Highlight the lifestyle benefits of properties in your area. For example: "Live, Work, Play…We Have It All" "Find Your Place in Paradise" "The Good Life Group" Customer Service Oriented Emphasize your commitment to clients and customer service. For example: "Your Satisfaction is Our Success" "We Go the Extra Mile for You" "People. Partnership. Performance." Inspirational Choose an uplifting message to inspire confidence in your services. For example: "Experience the Joy of Home" "Together, We'll Find Your Dream Home" "Charting a Course to Home" Conclusion Think about your key benefits. What do you offer clients that make you stand out? Maybe you have years of experience, utilize innovative marketing techniques, or provide concierge-level service. Build your slogan around your main selling points. So there you have it, my friend. With a little creativity and thought, you can come up with a real estate slogan that captures your brand and stands out from the competition. The goal is to be memorable yet genuine. Don't try too hard to be clever or you'll end up with something cheesy. And please steer clear of the overused cliches that make eyes roll. Put your slogan out there with confidence, consistency, and a smile. This is your chance to define your business in just a few choice words. Make it count! Check out other related articles: 20 Engaging Content Ideas for Facebook Fresh TikTok Video Ideas from TikTok Influencers To view the original article, visit the Realtyna blog.

Stressed About Low Inventory? Read This.
The current state of the housing market is leaving everyone in and adjacent to real estate feeling uneasy at times. But it doesn't have to completely knock you off your rocker. With low housing inventory and high interest rates, the time to buy or sell can seem unpredictable to prospective clients. This is where you come in. You know it's more complex than that, and that investments in real estate, even in a tricky market, can pan out successfully in the short- and long-term. Clients need a real estate pro to guide them through this, and someone they can trust. But with low inventory and a ton of competition, how can you cut through the noise? We have a few solutions. The Issue at Hand Low inventory isn't just a cause for concern for aspiring homebuyers — it adds plenty of pressure to real estate pros, too. With low inventory comes an increase in competition for listings. It's not to knock the wind out of your sails, it's just an indicator for you to get with the times and maximize how clever, comprehensive and well-rounded you are in your approach to your clients. Ways to Ease the Tensions Caused by Low Inventory Thankfully, there are ways to help ease the issues low inventory is causing so you can offer a stellar experience for clients and get one step closer to closing. Harnessing Your Technology Platform Leaning on technology as a key part of your real estate business's arsenal is more critical than ever before. To help ease the pressure low inventory is putting on us all, tap into your tech stack. Make the most of online lead generation by posting and advertising on social media. This gets more eyes on your brand, as well as engagement with you as a real estate professional. When you purchase ads on social media platforms to promote your business, you also have an opportunity to tap into previously-unreachable audiences. You'll also want to ensure you're well-positioned on real estate websites. Make sure your MLS feed is hooked into each one so your listings are seen, as well as ensuring your headshot, bio, and contact information are up-to-date across all major sites. As you start to grow momentum with online ads, social media, and the big players of the real estate portals, make sure your real estate CRM is on point. This is the hub where you track prospects and their activities, as well as automating key elements of your follow-ups, like emails and text messages. It's also the central place to nurture your relationships and monitor every step of the journey you're guiding your clients through. With help from your CRM, you can also develop and send targeted email campaigns. Take advantage of list segmentation to send personalized, relevant emails to subsets of your database. For example, a set of prospective buyers in your ZIP code are going to want to hear more about listings and mortgage rate updates, while prospective sellers will want to get notices about market changes that could favor them in their home sale. Always seek to share relevant, customized, helpful information your clients will actually want to read. Lastly, break into the art of virtual tours for your listings. Not only does this save time by allowing your prospective clients to self-serve their walkthrough, it also illustrates your commitment to new marketing methods — a great way to stand out from your competitors. Embrace Direct Mail Marketing Going hand-in-hand with the power of tech is embracing more classic approaches. Integrate direct mail marketing into your outreach plans to really stand out from the crowd. It adds a personal touch, which can help leave a lasting impression. With a similar formula to your online approach, you want to use targeted prospect lists specific to your market, or even your niche in real estate. When you're creating your marketing materials to send out, make sure they're compelling and eye-catching. You'll also want to be consistent in how often you send direct mail, so you can help get prospects to the point where they're anticipating your promo materials and know your name and face. As you start to ramp up your outreach and generate interest, you can track and measure how many prospects came your way from your direct mail marketing throughout your early conversations. Nurturing Relationships with a Personal Touch Another great way to nurture relationships and maintain a strong personal connection? Getting involved in your neighborhood. By volunteering, sponsoring, hosting, or simply networking, you can quickly become a fixture in your community. Aim to get to know the people in your neighborhood and forge personal connections; you don't have to hit them hard with real estate from the very start. By building relationships first, your ability to guide them and provide your expertise can unfold naturally. As your connections progress, both online and offline, add personal touches to your communication plans, like handwritten notes or specified educational content that adds elements of the neighborhood, like local guides or your top recommendations. By adding more of a human element to your marketing, follow-up, and communication planning, you can cut through the noise, beat out the competition, and make it crystal clear to prospects they need to partner with you. Want more insight into why this type of approach truly matters? Check out this article: Why Agents Should Prioritize Meaningful Outreach. To view the original article, visit the Inside Real Estate blog. Related reading Low Inventory Got You Down? 5 Tips for Finding More Homes for Sale Protect Your Real Estate Business with These 6 Foundational Principles Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads

8 Real Estate Marketing Ideas for September
The seasons, they are a-changin' -- and your marketing plans likely are, too, now that the summer selling market has died down. If you need new outreach ideas for these slower days, pull up a chair and dive into these eight real estate marketing ideas for September: 1. Post idea: Where to Find Fall Colors in [Your Area] Whether a social media post, a video, or a blog post, the idea for this is the same. Make a post that highlights where to see fall colors in your area. This autumn foliage map can help you estimate peak times. You can also recommend nearby getaways — or even great "Sunday drive" routes — where the changing leaves can best be seen. 2. Create a 'How's the market?' video Now that the peak sales time for the real estate market has passed, take a moment to create a recap and talk about how the market is in your area. Need some inspiration? Take a cue from the winners of RPR's recent market video contest. 3. Feature 'move-in ready' listings Autumn buyers have different motivations than summer buyers. Where summer buyers may want to move by the start of a new school year, buyers in fall look to move before year's end — and they're starting their home search now. To capture these buyers, highlight properties that are move-in ready. As always, you can make this a social media post or blog, but for this idea, we're particularly partial to using it in an online ad campaign. Create a landing page that showcases move-in ready listings and run Google or Facebook ads that link back to that page. 4. Lead magnet idea: Fall home maintenance tips guide Everyone's heard of spring cleaning, but how many people think to give their house a deep cleaning in the fall? Create a guide to help your audience prepare their houses for winter while the weather is still temperate. Include to-do items for both inside and outside the home. Your "inside" list can include typical "spring cleaning" activities, but you should recommend winter-specific tasks like checking the furnace. Your "outside" checklist should include checking caulk around windows and doors, cleaning and storing patio furniture, draining and storing garden hoses, etc. (We won't tell if you use ChatGPT to help you write this guide, but make sure to give it an edit to add your own voice and to check for accuracy.) 5. Create a 'Fall Home Decor' Pinterest board Pinterest is the unsung hero of driving internet traffic to your website. If you're active on Pinterest, curate a Pinterest board filled with fall home decor ideas and inspirations. Include pins for both buyers and sellers to help them envision seasonal changes in a property. For more Pinterest inspiration, check out: How to Crush It on Pinterest for Real Estate Pinterest Ads for Real Estate Agents: How to Get Started? 6. Host a home energy efficiency webinar As the weather cools, homeowners become more concerned about energy efficiency. Host a webinar about making homes more energy-efficient, which can be a selling point for listings. Team up with relevant local professionals, like installers of energy efficient windows, HVAC pros, etc. Not only can they provide great information, they can cross-promote the event to their sphere. Have a tech geek streak? You can also talk about the smart home gadgets that help homeowners measure and control their energy usage. Learn more about smart home features vs. green home features here. 7. Launch a client testimonial campaign We hope you had a successful selling season, and that summer left you with many satisfied clients. If so, now's the time to ask those clients for a testimonial while the experience is still fresh in their minds. Share success stories and testimonials from past clients on your website and social media. Bonus points if you can create a few video testimonials! For more ideas on soliciting and using testimonials, see: Success with Testimonials: 3 Steps to Getting Them with Ease Online Reviews and Testimonials: A Real Estate Agent's Best Marketing Tool How to Use Real Estate Testimonials Online the Right Way 8. Evergreen post idea: How to Prepare for Your Final Walk Through An "evergreen" post is a piece of content that's timeless; years can pass, and the post is not outdated. For agents, posts like these focus on something that's unchangeable in the home sales process — for example, a blog, social media, or newsletter post that explains how buyers can prepare for their final walk through. New homebuyers will find this post particularly helpful. This should be an educational post or video that explains what a final walk through is, why it's important, and what buyers should expect. We recommend including a checklist of things like turning on and off all light switches, flushing toilets, testing faucets for leaks, opening and closing windows, and more. Buyers should also check that all agreed upon repairs were completed satisfactorily. Don't forget, this article benefits you, too — a smooth walk through experience helps facilitate a smooth closing!

8 campaign ideas for finding more listings
Welcome back to our "Tips and Tricks Tuesday" series, which highlights articles around a monthly theme. August's theme is "Finding more homes for sale." Read on for tips and tricks for finding business even in challenging market: This is the bottom line: Realtors are always looking for more homes to sell. It doesn't matter what industry forecasters predict for the housing market, how much interest and mortgage rates have risen or fallen, whether home sales are up or down, or how the paradigms of the industry are shifting. The core of the real estate industry is home sales. So how do industry professionals find more homes to sell? The key is smart prospecting, and one tool can help you in this endeavor — your MLS's property data tool. Let's look at an example: CRS Data's MLS Tax Suite offers prospecting maps, demographic tools and property reports, and real estate professionals can find a wealth of information about residential properties they may want to prospect. The technology available allows Realtors to become not just familiar with certain neighborhoods or certain geographical areas, but to become experts. And what homebuyer wouldn't want an expert helping them make one of the most important decisions of their lives? You can use your MLS's property data tool to identify prospects, create mailing lists and even print out mailing labels for marketing campaigns. (Check out this link to see how easy CRS Data makes it to build a prospecting list of homeowners who may be looking to sell.) Need campaign ideas? We've got you covered! Here are eight marketing campaign ideas for drumming up new business: 1. Rising home values campaign - Record-high home prices go hand-in-hand with record-low housing inventory. Nudge reluctant sellers off the fence by reminding them how much profit they can make off their home if they sell now. Send out mailers that list how much home prices have risen in the area you're targeting. Be sure to include a call-to-action to contact you for a free home valuation, or to visit a dedicated landing page for a free online valuation (e.g., What's your home worth? Find out here!). 2. Sold listing campaign - After you sell a home, send out a mailer to homes nearby that shows what the home sold for. In today's market, that's usually a big number, so make that information prominent. If the home sold over the asking price or very quickly, mention that. You want your prospects to associate you with a potentially lucrative opportunity to sell their home. As with the above idea, include your contact information and a call-to-action. Your goal here is to capture potential seller leads. 3. New listing campaign - One thing you can count on with homeowners — they're curious about other homes in their neighborhood. What do they look like? How much are they worth compared to my home? Tap into this curiosity by sending a postcard or flier that announces your new listing and all its details: price, bed/bath, square footage, school district, etc. This campaign's goal is to build awareness of you as the go-to Realtor for selling homes in the area. 4. Expired listings campaign - If there's one thing expired listings have going for them, it's this: they want to sell their home. Something went wrong with their last attempt at a sale — the price was too high, repairs were needed, or maybe their previous agent wasn't suited to the task. Whatever the case, these owners are prime targets for prospecting. Send them or physically drop off a packet touting your experience and successes to encourage them to list their home with you. 5. Likely mover campaign - How long do residents in your area stay in their homes? If you know this piece of information, you can use it to target owners who have been in their home for around that amount of time — and statistically may be likely to move soon. A postcard or other mailer from you may help nudge them into listing. Just be sure to use your public records tool to remove active "for sale" homes from your list, as they obviously don't need your services — and you don't need to waste your marketing budget. 6. Renters/new buyers campaign - Do you enjoy working with first-time buyers? Consider targeting renters in affluent neighborhoods. Finding them in your property data system is a little less straightforward than finding current homeowners, however. Fortunately, your property data platform's "owner type" filter can help. For example, in CRS Data's MLS Tax Suite, you can filter results by absentee owner, out-of-state owner, in-state owner, and owner-occupied properties. All options except owner-occupied can help you target properties with renters. Tip: Target renters in more prosperous areas or near major area employers, as these prospects are more likely to be interested in and capable of buying. 7. Open house campaign - As with the first campaign, the open house campaign is a brand-building venture. (You can also send these campaigns to your broader geographic farm.) When neighbors do show up to your open house, don't dismiss them as curious looky-loos. They may be more than just nosy; they may be thinking of selling their own home and are curious to see how their home stacks up. This is a great opportunity to get their contact information so that you can send them a quick home valuation or comparative market analysis. You can email this to them, or even offer to deliver it in person if they seem especially likely to list! 8. Geographic farming campaign - Is there a high number of homes for sale in a specific area you serve? Put their MLS photos on a single postcard, along with their price and bed/bath count, and send it to homeowners in the neighborhood or to those who may want to move there. Even if not all the listings on the postcard are yours, you can use them to bait potential buyers into calling you for a tour. For area homeowners, you can invite them to contact you to see how their home's value compares. For more information about CRS Data, visit their website. Not a CRS Data user? Contact your public records provider or MLS help desk for assistance. You can also explore more public records solutions in our Product Directory.

8 Real Estate Marketing Ideas for June
Ahhh… the kids are out of school and the weather's heating up. Summer is here, and with it comes a wealth of opportunities for promoting your real estate business. So let's dive in! Here are eight ideas for marketing your real estate business in June: 1. Highlight "staycation" and local day trip ideas Inflation has taken a bite out of everyone's wallet these past couple of years, and not everyone can afford the vacations like they used to. Do your followers a solid while cementing your reputation as a local expert by highlighting day trip ideas and staycation activities in your local area. 2. Participate in National Homeownership Month If ever there was a month for real estate agents to celebrate, it's June—National Homeownership Month! We won't go too into depth here since we just published an article on ways to participate last week. Check it out for resources and marketing ideas: 5 Ways to Celebrate National Homeownership Month. 3. Host a "Summer Home Improvement" contest Social media platforms decrease your reach when you don't use them regularly or get poor engagement. Help keep your accounts active by hosting a social media contest. Ask followers to share their favorite home improvement project for a chance to win a gift card or home improvement-related prize. 4. Sponsor a local youth sports team Have a passion for sports? Consider sponsoring a local youth team this summer. This means that your logo is featured on their jerseys or banners, which can increase your brand visibility within the community and generate goodwill. 5. Create a series of summer-themed content Do you like blogging or creating videos? Whatever your medium of choice, put your creative skills to good use by creating a series of summer-themed posts about local attractions, events, and activities. You'll position yourself as a local expert while promoting the lifestyle of living in the area. 6. Celebrate Pride Month June may be National Homeownership Month, but it's most known for being Pride Month. Celebrate by highlighting LGBTQ-friendly neighborhoods or LGBTQ-friendly businesses in your area through blog posts, social media features, or local guides. This can be helpful for LGBTQ+ individuals or families who are looking for welcoming communities. You can also conduct a self-audit on your intake forms and marketing materials by making sure they offer inclusive language and imagery. Ensure that your website and advertising are welcoming and representative of diverse backgrounds and identities. 7. Launch a "Summer Seller Spotlight" campaign Summertime and the livin' is easy…especially when you have a home with an exceptional outdoor space. Create a campaign featuring properties with these types of exceptional outdoor spaces by highlighting backyard features, such as swimming pools, patios, and landscaping. For those in your sphere who are not ready to transact in the near future, stay top of mind by hosting a virtual seminar or webinar on outdoor living and entertaining spaces. Share design ideas, maintenance tips, and ways to enhance outdoor areas. This can attract both buyers and sellers interested in outdoor living. 8. Get ready for the 4th…of July? We know, we know — this is supposed to be a list of June marketing ideas, but hear us out. Independence Day is only four days into July, and there's just not enough time to plan ahead if you don't start in June! Whether you're hosting an event or planning an online campaign, this is the month to get started! You can, for example, compile a list of local fireworks displays, parades, and community events happening on July 4th. Share this information through your website, social media, or newsletters to keep your audience informed and engaged.

9 Real Estate Marketing Ideas for May
We're back again with another round-up of monthly marketing ideas. The weather's warming up, the barbeques are firing up, and there's no better time to power up your business by getting your name and business out there! Dive right in with these nine real estate marketing ideas for May: 1. Celebrate National Moving Month Did you know that May is National Moving Month? It makes sense, as May is typically the kick-off to the busy summer selling season. Get in the spirit of things by partnering with a local moving company or storage facility to offer exclusive discounts or promotions to your clients. 2. Highlight Day Camps and Other Kid-Friendly Activities Ah, summer: kids love it, while parents stress out over it. With school almost out for summer, put yourself in the good graces of local parents by highlighting day camps and other ways parents can entertain their kids over the summer. You can do this by writing blogs, social media posts, mentioning it in email newsletters, and more. However you share this knowledge, parents are sure to be grateful! 3. Host a Community Clean-up Just like houses need seasonal maintenance, so do our local beaches, parks, and other outdoor spaces. Winter storms can leave behind a lot of debris, so consider hosting a community clean-up to get your area ready for summer. Create a public event on Facebook—and be sure to promote the event across your other channels, too. 4. Offer a Free Home Valuation or Market Analysis It's likely you already offer this service to seller leads—but if not, take this as a sign to start! And if you already do, now's a great time to start promoting this heavily. Add a lead-capturing DIY home valuation to your website, send out postcards, promote it online, or in digital ads—the sky's the limit! For buyers, consider creating a report, summary, or blog post on the current state of the market. You can highlight entry-level homeownership opportunities like condos or "starter homes" and mention recent sales trends. 5. Show Your Memorial Day Spirit There are many ways to celebrate Memorial Day: host a community BBQ, share patriotic-themed content on social media, or highlight fallen military heroes from your area. You can also host a Facebook fundraiser to donate money to a veterans' organization or memorial funds and scholarships. 6. Create a Virtual Tour of Your City or Neighborhood You know all about creating virtual tours for your listings. But did you know you can use 3D capture technology to create virtual tours of important community spaces? Some brokerages and real estate agents have already been doing it for years. Learn more here: 3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity. 7. Highlight Local Bike Trails and Routes May is National Bike Month, and you can use this as an opportunity to show off your local expertise. Share info on the best local bike trails and routes, or highlight local bike shops or biking events. Invite your social media followers to share their favorite paths to get a conversation going! 8. Food, Food, Food Speaking of national monthly celebrations, May is also National Hamburger Month and National BBQ Month. If your mouth is already watering, that's understandable! Let your appetite inspire you to highlight the best burger or BBQ joints in your area. If you've got culinary skills, share your favorite burger or BBQ recipes—or talk to local foodies and get them to share their secrets with you. Share these posts on social media or on your blog. It's a great run-up to Memorial Day—the official start of outdoor grilling season! And if you're hosting a Memorial Day event of your own, you can work in a short promo or event reminder in each of these posts. 9. Attend a Local Home and Garden Show Get your name out there this month by attending a local home expo. Rent a booth or table and highlight your listings, offer free home valuations, highlight down payment assistance programs, and come ready to chat about your local market and get some quality face-time in with locals.

10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)
Last week, we posted a list of common homebuyer questions and keywords for targeting buyers with Google Ads. But what about sellers? Never fear—we wouldn't dare overlook this valuable demographic. That's why today, we're providing a list of common questions homeowners ask when considering selling their home, and corresponding key phrases for each. Tip: These questions and key phrases are good for more than just target sellers with ads. Each question is also a great prompt for writing a blog or newsletter post. You can even work the related key phrases into your post to get it to rank higher on Google. That way, sellers looking for answers to these questions see your blog post, visit your website, and learn all about a great Realtor who has all the information they want. Let's dive in… 1. How do I prepare my home for sale? home staging tips home improvement ideas decluttering tips curb appeal ideas 2. What is my home worth? home value estimate property appraisal home valuation services real estate market analysis 3. Should I hire a real estate agent to sell my home? real estate agent benefits real estate agent fees selling a home without an agent choosing a real estate agent 4. What are the steps to selling a home? home selling process steps to selling a house selling a house checklist home sale timeline 5. How do I stage my home for a quick sale? home staging tips home staging services home staging professionals staging a house to sell fast 6. How can I sell my home fast? sell my house fast quick home sale cash home buyers home selling companies 7. What are the closing costs when selling a home? home selling closing costs seller closing costs calculator real estate attorney fees title company fees 8. How do I negotiate with buyers? home buyer negotiation tactics negotiating home sale price counteroffer strategies negotiating home inspection repairs 9. What are some common mistakes to avoid when selling a home? home selling mistakes to avoid common home selling pitfalls mistakes to avoid when listing a home selling a home tips and tricks 10. How do I handle multiple offers on my home? multiple offer situation competing home offers handling multiple offers on a home home offer negotiation strategies

The 10 Most Important Marketing Tactics You NEED When Selling a Home
In today's real estate market, implementing the right marketing tactics is crucial for successfully selling a home. With so many options available, it can be overwhelming to determine which tactics will be most effective for your particular property and target audience. In this post, we will discuss some of the best marketing tactics for selling a home in 2023. Keep on reading to find out more! Professional Photography: First impressions are crucial, and prospective buyers frequently base their decision to view a property on the pictures they see online. How potential buyers perceive your property can be greatly affected by professional photography. The property will stand out and generate more interest if you use high-quality photos that show it off in its best light. Virtual Tours: As more buyers start their home search online, virtual tours are growing in popularity. They enable prospective buyers to virtually tour a property, giving them an understanding of the layout and flow of the room. This is particularly helpful for properties that are hard to get to or situated in areas where potential buyers might not be able to travel easily. Video Marketing: Another effective tool for selling a house in 2023 is video marketing. It enables prospective buyers to get a sense of the location, neighborhood, and surroundings of the property. Additionally, it offers a chance to highlight the distinctive qualities and best parts of the property. When combined with virtual tours and expert photography, video marketing can be particularly effective. Social Media: You can reach a large audience by using social media sites like Facebook, Instagram, and Twitter as effective marketing tactics. Particularly effective for showcasing properties and reaching a younger demographic are websites like Instagram and Pinterest. Professional images, videos, and virtual tours can be shared on social media platforms, and they can also be used to update users on the status of the property and interact with prospective buyers. Online Listing Services: Online listing services like Realtor.com, Redfin, and Zillow are excellent resources for connecting with a sizable audience of prospective buyers. You can create thorough listings on these websites that feature pictures, virtual tours, and other details about the property. Additionally, they give you access to buyers who are looking for properties in your area right now. Print Advertising: While print advertising may not be as popular as it once was, it can still be an effective way to reach potential buyers. Print advertising can include ads in local newspapers, magazines, and real estate listings. It can also include brochures and flyers that can be distributed to potential buyers. Agent Network: The network of agents and Realtors is the most effective tool for selling a house. They have a sizable client base of people who want to buy or sell a house. They know the market trends, competition and the best strategies to sell a property. Additionally, they have the expertise and knowledge to properly market the property, set the right price, and negotiate the best terms. Email Marketing: Reaching out to potential buyers via email marketing can be very successful, especially if they've previously shown an interest in your property or properties that are similar to it. You can remind prospective buyers of your property's distinctive qualities and advantages by sending targeted and personalized email campaigns. Direct Mail: To reach potential buyers who might not be actively looking for properties online, direct mail marketing can be useful. You can reach buyers who might not be aware of your property or who might be just starting their home search by sending targeted mailers to particular neighborhoods or demographics. Open House: Although an open house is a traditional method of marketing a property, it is still a powerful tool. Open houses give prospective buyers the chance to see the home in person, which can be especially useful for homes that might be challenging to appreciate through photographs or virtual tours. Additionally, open houses give sellers the chance to interact with prospective buyers and address any inquiries they might have about the property. In conclusion, there are many different marketing tactics that can be used to sell a home in 2023. Some of the most effective include professional photography, virtual tours, video marketing, social media, online listing services, print advertising and agent network. By using a combination of these strategies, you can reach a large audience of potential buyers and help your property stand out in a crowded market. However, it's important to remember that each property and location is unique, so it's essential to understand your target audience and tailor your marketing strategy accordingly. We hope that you can make use of these 10 marketing tactics to sell more homes and reach your real estate goals this year. To view the original article, visit the Transactly blog.

Guide to Google Ads for Your Real Estate Business
Are you looking for potential leads? When used correctly, Google Ads may be an exceptionally efficient marketing tool for real estate businesses. By targeting buyers and sellers, agents can save time and money to reach more clients. Using Google Ads to promote your real estate business is a straightforward approach to boosting your return on investment while gaining success in the industry. With more than 5.5 billion daily searches, Google Ads gives your company access to the most significant potential market. What Is Google Ads for Real Estate Agents, and How Does It Work? Google Ads is a common method of pay-per-click (PPC) advertising. It provides real estate agents with an outstanding opportunity to showcase their listings to people who may be interested in purchasing a property and in enticing homeowners who already own a home to hire them. Google PPC ads work on a bidding basis. In order to reach their target audience, users select and bid on specific keywords. Then, Google will determine which ads to display to users based on the total amount bid and the quality of the ad. The effectiveness of your advertisement depends on three factors: Expected click-through rate (CTR) Ad relevance Landing page experience Ultimate Guides to Google Ads for Your Real Estate Business Here's a guide on how Google Ads work for real estate businesses: Keywords Using keywords that are related to real estate will help Google display your ads every time someone uses the search engine to search for homes using your keywords. Also, you will attract quality leads who can potentially purchase your listings if you use the right keywords alongside specific ZIP codes. Search Network Turn off your search and display your ads. This will make your ads accessible to users on your main feed when they search for your ads using the exact words. As a result, agents will have maximum control over their ads, increase their audience, and understand them. Headline Use keywords in your target headline, and ensure that your headline clearly defines your goals and what potential clients will get from you. Then, when the click-throughs are high, the chances of conversion will be higher. Your ad will be successful when you convert a lead. Leads Realtors should optimize their campaigns for lead generation. This will let Google know your ad goals and help widen your audience by pulling traffic to your ad, eventually pulling potential buyers to your website or landing pages, increasing your chances of closing more deals. Setting Your Budget Setting a budget for your ad is vital. Real estate agents should ensure that their budget is enough to cover click-through fees, which increases the possibility of achieving their ad goals. Note that the lower the budget, the fewer the leads and the less expensive the leads cost, and vice versa. Conclusion Successful marketing campaigns result from the devotion of significant time and effort. Achieving success in lead generation requires taking the first step. Research your options and make informed judgments, but don't let the information overload you. To view the original article, visit the Realtyna blog.

Holiday Light Map Campaign: A Step-by-Step Guide to Seasonal Lead Generation
Give your seasonal marketing a bit of glitz and glimmer by highlighting holiday light displays in your area. This Facebook campaign idea can passively generate real estate leads for you all season long. All it takes is a little bit of set-up. And, don't worry, the set-up is not bad at all—especially with the step-by-step instructions offered in this video. Watch the video above for a dummy-proof guide to: Creating a holiday lights map Setting up a Facebook campaign (no landing page necessary) Funneling leads into a CRM, spreadsheet, or other app Holiday lights are a sure-fire crowd pleaser. This lead gen campaign fills up your sales funnel while showing off your local knowledge. It's a seasonally appropriate win-win strategy!

Top 5 Ways to Improve Your Real Estate Direct Mail Marketing Strategy
With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy these days. Don't get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack. The following five tips are almost guaranteed to make your direct mail marketing set you apart from the competition, stand out in your in your target customers' mailboxes, and ultimately, lead to more sales for you. Identify Your Target Audience Without a target audience, you don't have a message. And without a message, you don't have a direct mail campaign. To help determine who your ideal recipient is, consider whether you want to target home buyers or home sellers and what your desired end result is. Create a Clear Call-to-Action A strong call-to-action is meant to evoke a response and entice your audience to act. You can incentivize the action by including the recipient's name, adding a can't-miss offer, or using effective command words like "call," "download," or "subscribe." Make the Direct Mail Piece Eye-Catching Your central marketing message needs to be the first thing a recipient sees when your direct mail piece arrives in their mailbox. If you design a mail piece with bold text or unique fonts, just remember not to overdo it. Balance the text with attention-grabbing, high-quality images, and make sure to leave some space available for the design to breathe. Emphasize the Benefits In the highly competitive real estate market, simply telling your target audience who you are and what your business does is not enough. You need to point out what's in it for them. How will your customers benefit from reaching out to you? Follow Up The ultimate goal of direct mail is for the target audience to reach out to you. If you take too long to respond to your real estate leads, they'll immediately lose interest. It's vital that you make yourself available to answer phone calls and reply to emails in a timely manner. To view the original article, visit the Zurple blog.

The Social Media Secret to Getting 2.5x More Leads
In the past, you've heard about the importance of social media when developing a business brand, finding new clients, and providing virtual tours or open houses. If you're evaluating your social media performance and creating a social media plan, you'll likely consider the classic social media dilemma: Do I focus my social media efforts on organic posts and engagement with potential clients? Or do I put my resources into paid social media advertising to turbocharge my lead generation? Here's the secret: That's a false choice. Agents should pursue organic and paid social media together, leveraging engaging, authentic, organic social media content to market themselves and their properties — while also pursuing paid advertising on social media platforms. We know this strategy works: Social media platforms such as Instagram and Facebook have hundreds of millions of users and provide opportunity for direct contact with potential clients. Meanwhile, agents who buy paid ads see positive results, exemplified by Homesnap's data scientists' finding that agents who buy Facebook ads through Homesnap receive 2.5 times more leads from Facebook than agents without paid Facebook ads. That's why you should approach social media as a virtuous cycle: By creating strong organic social media, you can engage with consumers, demonstrate your expertise, and build your brand. Then, with paid social media, you can generate leads for specific listings and direct more people to your real estate services. Read on to learn how to create compelling organic social media and why consistent investment in paid social media will benefit your business. Use EAT Framework for Organic Social Media The first step to optimize your social media should be to burnish your social media profiles with organic content that follows the EAT framework. The first portion of EAT is engagement. With engagement, agents should focus on regularly posting on social media channels and responding to consumers' comments on the posts. Agents should also ask questions to spur audience engagement. Consider asking questions such as "Carpet or hardwood?" to get people talking about their preferences, or "What homes are catching your eye this fall?" to learn about why people are entering the market and the homes they're most excited to tour. The second component of EAT is authenticity. By producing authentic social content, agents can tell honest stories about the home selling and buying processes and the real estate market in general. For example, agents shouldn't solely post videos and photos of fully staged homes and tours. Instead, consider posting before and after photos, or a video of your open house preparations. This way, consumers see that buying or selling a house is a process, and that you're dedicated to the work necessary to make it happen. The final part of the EAT framework is thought leadership. For agents, social media provides the opportunity to display subject matter expertise, which is especially valuable knowledge to share in a complicated time for the real estate market. Consider the value that the EAT framework provides. For one, social media content that follows EAT principles helps you maintain a relationship with consumers and hear directly what questions or concerns they have about the market. Also, EAT content allows you to demonstrate your own knowledge about real estate, and establish yourself as a trusted voice about the market. More broadly, following the EAT framework ensures that when people view your social media content, they see a credible, engaged real estate professional. If a consumer sees one of your paid advertisements and later searches for your information, strong organic social media may help reassure them that there is substance behind your advertisements. With engagement, authenticity, and thought leadership at the forefront of your organic social media efforts, you can develop a solid foundation for social media success. Invest Consistently in Paid Social Media Advertisements After laying the groundwork with strong organic social media, you can use paid social media to draw large numbers of leads into your sales funnel. Our data scientists crunched the numbers and found that consistent investment in paid advertisements pays off for agents. In fact, agents who buy Facebook ads through Homesnap earn 2.5 times more leads from Facebook than agents who use social media but do not buy paid ads. Consistent paid social media ads will generate leads. And if your paid social media is complemented with strong organic social media, you will be able to introduce leads not just to a specific property or listing, but to an agent brand. Learn more about how Homesnap Pro Ads can complement your organic social media without breaking the bank or your schedule. To view the original article, visit the Homesnap blog.

One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws
If one thing is hammered into real estate agents' minds, it's this: don't violate Fair Housing rules! This applies not only to in-person interactions with clients, but also to your marketing and advertising. Want an easy way to make sure your ads stay on this law's good side? In the video below, NAR staff attorney Mark Rohde offers a quick overview on what kind of language is restricted. Fortunately, avoiding inappropriate language is easy with one rule: Describe the property, not the ideal buyer. That means you can go ahead and describe your listing's French doors, but avoid saying the home is "Great for empty nesters!" or something similar. Digital Advertising and Its Discontents It's not just your print marketing collateral that you need to be mindful of. In 2016, online real estate ads came under scrutiny when a ProPublica investigation found that Facebook demographic targeting capabilities let users exclude potential home buyers by race. As a results, Facebook overhauled its approach to housing advertisements. You can learn more about that here. Further Reading NAR Fair Housing Resources Target your closest contacts! Create a custom audience for your Facebook ads Fair Housing Is Ultimately Local, Like Real Estate; NAR Declaration Must Trickle Down 15% of U.S. Consumers Experienced Housing Discrimination: Homes.com Survey

How to Use Digital Flyers to Market Your Real Estate Business
Despite being a traditional marketing strategy, real estate flyers are still a very effective and practical way to help you locate localized leads, market your products and services, and bring awareness to your business or newly listed property. There are several ways to use flyers for marketing your real estate business effectively. And in this article, we will discuss how marketing through real estate flyers has evolved in the digital age and how you can effectively use this strategy to generate more leads and create new business opportunities for your real estate brand. So if you're looking to explore all available marketing tactics to grow your business, this is the article for you! How Can You Effectively Use Real Estate Digital Flyers for Your Business Flyers are now more accessible than ever before, thanks to low-cost printing and innovative CRM templates. However, there are several tips to consider when designing digital real estate flyers: Have a clear goal in mind Focus on your message and your target market Be creative with your flyer design Have a direct call-to-action Now that you have a clear goal of what you want to achieve with your flyers, let's look at ways to use them to effectively market your real estate listings. Agent Profile Flyer Doing some outreach is necessary to build relationships with residents. Having a hyperlocal presence is a powerful force in the real estate industry, mainly because information about properties, agents, and communities is widely available. Becoming a neighborhood expert is the most valuable method for agents to differentiate themselves. One effective method of accomplishing this is by sending real estate flyers that detail some of your most noteworthy professional accomplishments to capture the interest of buyers and sellers. Open Houses Ensure that you hand out listing flyers to everyone who attends your open house events. Your flyer can be an excellent conversation starter and make a lasting impression, which can help you seal the business. Flyer Boxes A flyer box is a great way to market yourself to people who might not come right up to your open house or listing event. Ensure that you include your flyer box with your for sale sign for people to pick up on a walk or drive. Your contact information will then be readily available to them if they're interested in your listing. Create Custom Real Estate Digital Flyers For Your Listings Besides physically printing your flyers, technology has made it much easier to generate digital flyers, which you can send to clients and prospects in email newsletters, text messages, and so on. Using digital flyers is more accessible and very effective. While you can make them printable, you can also send them to your leads right before an open house event while having print copies at your event. To view the original article, visit the Realtyna blog.

Friday Freebie: 2022 Real Estate Marketing Planner
'Tis the season for… planning how to take your real estate career to the next level in the year ahead! Between holiday parties and gift buying, you've probably got a lot going on this season. Let us help you make planning for 2022 as easy as possible. In this week's Friday Freebie, we're highlighting a free real estate marketing planner, complete with worksheets to make setting and achieving your goals as easy as possible. Read on to find out how to download your free copy. FREE Download: 2022 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! Have an ambitious income target you want to hit next year? Your sphere of influence is the goldmine you need to tap to achieve your goals. The 2022 Real Estate Marketing Planner™ from ProspectsPLUS! will show you exactly how to do that on a week-by-week basis. It details who you should reach out to every week and which campaigns to launch to maximize your marketing. Here's what else you'll get in this free download: A monthly calendar, color-coded to match weekly action items Weekly action items by sphere-of-influence segment with defined tasks Monthly holiday mail-by-dates for mailing postcards standard class A monthly list of fun activities to reference when contacting your sphere of influence And more! Get strategic about your marketing to win more business in 2022. Download the 2022 Real Estate Marketing Planner™ now!

Friday Freebie: $50 Gift Card to Redeem on Marketing Materials
Want $50 dollars for less than 30 seconds of your time? In this week's Friday Freebie, we've got an easy-peasy offer for you. All you have to do is sign up for a new account and you'll get $50 in free marketing from ProspectsPLUS! (And don't worry, no credit card is required.) Why would you want to create a new account? Well, we're highlighting more free goodies from ProspectsPLUS! next month, so you might as well get that $50 because there's a good chance you'll be signing up for a free account soon anyway. (Plus, who doesn't want $50?!) Free $50 Gift Card, courtesy of ProspectsPLUS! When we said this will take less than 30 seconds of your time, we meant it. Claiming your $50 gift card is as easy as: Create an account (valid for new accounts only) Get a $50 gift certificate via email Boom! Done. So what kind of things can you get once you receive your gift card? ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! Register now for an account and claim your $50 gift certificate! Then stay tuned for more free goodies coming your way next month.

How to Rake in Leads Using Google Ads for Real Estate
There are many different platforms that real estate agents can use to build their business and rake in leads, and in this article, we will focus on growing your business with Google Ads. Many real estate agents wonder why they should even bother to start marketing on Google Ads or read this blog. You are not wrong in questioning whether or not this might be the best way to grow your business, but let's see how you feel by the end of the article. Why do some real estate agents fail? Most businesses that start marketing on Google Ads fail, so don't worry. Being in this industry doesn't exclude the real estate industry. One of the main reasons some people fail in Google Ads is that they don't understand how the platform works and don't have a goal in mind. Here are some common mistakes made when starting Google Ads 1. Using incorrect keywords Any Google Ad campaign can go downhill quickly and be very costly if you don't have the right keywords. Keywords are search terms entered on Google that have a results page where the websites are listed. If the set keywords are incorrect, you will end up showing up for the wrong clients. 2. Ads that are lacking When you set up Google campaigns, you will need to create compelling ads to pull in people's attention. You want to be not only informative, but eye-catching. 3. They are sending people to a terrible website There is nothing worse than clicking on an ad and not finding what you are looking for. Making sure your website is easy to use and easy to navigate is crucial to the success of your campaigns. You don't want to spend money on searchers that are just going to leave your site. 4. Collecting Data It is essential that you set expectations for the success of your campaigns. Google takes time and testing to find that perfect area for you to drive up performance. Make sure you collect data and understand the appropriate changes that need to be made before making any adjustments. Other factors can cause the downfall of your Google ads campaign, but let's dive into how Google Ads is right for your business and how you can become successful. Google is so much work, so how is it right for me? 1. Google Ads is measurable and flexible. Google allows you to measure the success and failure of your campaigns, which will help you make valuable adjustments. 2. Allows you to control cost With Google Ads, you can set and stay within the budget that works best for your business growth. You can set what you are willing to spend money on and how much you want to spend on any given day or month. 3. Best way to get in front of your competitors Google chooses paid ads over organic traffic, which allows you to show up as the first search on the search platforms. 4. People are looking for you; you are not looking for them. When you go onto a search platform, you are looking for something, which means that as an advertiser, the searcher's intent is clear. If someone searches "real estate agent near me," they are looking for you instead of you looking for someone that is looking to find a real estate agent. Now that you have a small list of why marketing on Google Ads can help grows your business, here is how you would start. Create an account Make sure you have a website Set up a budget Come up with keywords that you want to come up for Write your ads Decide where you want to show up Launch your ads. There are plenty of resources out there that can walk you through every step of marketing on Google Ads, and we hope this can at least get you started. Hope to see you on the Google search page soon! To view the original article, visit the Rental Beast blog.

How to Actually Generate Good Quality Leads on Facebook
We all know that Facebook is a social media giant. But what if you started to look at Facebook as an inbound marketing channel that can pull in leads for you -- good, quality leads. Would you invest more time in it? Treat your Facebook page as an inbound marketing channel Inbound marketing focuses on creating quality content that naturally attracts people to your business. It uses digital content such as blogs and social media to create brand awareness and attract new clients. By aligning the content you publish with your target client's needs and interests, you can naturally attract inbound traffic that can be converted, closed and delighted over time. So, how do you actually do this on Facebook? Run Facebook Lead Ads Lead ads on Facebook (and Instagram) help you collect information from people interested in your business. The ads are designed to let people show their interest in your service by filling out a form in the ad with their details. By doing so, they are allowing you to follow up with them. The information collected in a lead ad includes, but isn't limited to, names, email addresses and phone numbers. You can even ask people custom questions that you care about (e.g., What services are you interested in?). To promote form completion, we suggest keeping questions short and sweet. Collecting names and email addresses may be perfectly sufficient to get the ball rolling. When you create your ad, use a high-quality, eye-catching image with minimal text and a clear call-to-action. Write a clear and engaging caption to accompany your image. An effective caption might look something like this: "Imagine coming home to this gorgeous 4-bedroom home in Lawrence Park. Click for listing." Before you launch your ad, view how it displays on desktop as well as mobile. You want to ensure that it looks great on both. Use Facebook Videos to Promote Lead Gen Offers Did you know that video posts have 135% greater organic reach than photo posts? Video gets solid engagement rates, and they are a great way to connect with your clients in a more interactive way. Create videos to help introduce and promote lead-generating content, whether they're offers, open houses, or something else. In addition to the text CTA, you can add your CTA in the video's description. Remember to also add a verbal CTA to the video. Remind your followers to "sign up for my newsletter" or "visit our open house," both early in the video and at the very end. And if you are hesitating because you feel awkward putting yourself on camera, guess what? So does everyone else! To conquer your fears, practice recording yourself at home, plan out what you're going to say in advance and work at getting more comfortable being on screen. Create multiple takes if you have to until you feel comfortable with the result. And remember, your video doesn't have to be perfect; believe it or not, people tend to respond well to authentic, uncut video. Post Relevant, Valuable Content When you attract new followers to your Facebook page, you want to keep them engaged so that when the time comes for them to buy or sell, they approach you to help them. Building trust with new prospects can take time, and posting relevant, valuable content on your Facebook business page can help. Content that "sells" your services, including your listings and testimonials, should make up less than one-third of all content that appears on your Facebook business page. Keep things interesting by posting a variety of topics on your page. Post relevant industry or local news, new blog posts, videos, photos, helpful tips, and other types of content. Think about the issues that are important to your target audience and create posts around those. Switch up your ads regularly so your audience is always seeing fresh content. Nurture, Nurture, Nurture The lead to customer conversion timeframe for a well-optimized Facebook Ad campaign is anywhere from one to 12 months or more. This means that at least 50% of the effort needs to focus on how you nurture your leads after getting them. Once you have acquired precious email sign-ups from your Facebook ads, build your relationship with these contacts carefully. Segment your email list, deliver targeted email content and avoid making these common mistakes. Facebook is a powerful tool for lead generation when used strategically. Even if you don't have a ton of "likes" on your page, if you start approaching your Facebook page as an inbound marketing tool you can build quality leads and watch your email list soar. To view the original article, visit the IXACT Contact blog.

How to Create Mailing Labels in One Minute in RPR
For REALTORS, mailing labels or mailing lists play a crucial role in prospecting outreach in competitive markets. You can create them or export owner information from your RPR search results. These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Watch below to see how to create mailing labels in one minute: With RPR, you can produce up to 2K mailing labels per month—free! Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember, you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action: To view the original article, visit the RPR blog.

Friday Freebie: Prospect List of 200 Targets in Your Area
Online ads have made it easy to market to real estate prospects online--but what if you want to target them offline? In this week's Friday Freebie, we're highlighting a way to reach your geographic farm via direct mail marketing with a FREE prospect list of 200 verified names and addresses. Read on to learn more! Free List of 200 Prospects, courtesy of ProspectsPLUS! How do you target real estate consumers offline? By geographic area? By niche, net worth, or length of residence? However you market your services, ProspectsPLUS! is offering RE Technology readers a FREE list of 200 prospects (with promo code FREE200) via the targeting option of your choice: Length of residence Geographic area Empty nesters Absentee owners High income renters For Sale By Owner High net worth prospects Real estate investors And more! You can use your free list to enhance your current marketing efforts or to try out an entirely new niche! Start by going to this page. And then: Under Step 1, click the Build Your List button Choose how you'd like to select your targets: via MapMyMail or Demographics Follow the steps to build your list Make sure to limit your list to 200 to keep it no-cost Name your list Click Add to Cart, then Checkout on the next page Add promo code FREE200 (important!) Click Place Your Order Once you've finished building your list, a receipt will be emailed to you instantly, followed by a link to download your list. Get started targeting real estate consumers in your area and create your FREE prospect list with promo code FREE200 today!

How Direct Marketing Can Still Impact Your Real Estate Business
With so many digital marketing tactics available today, it can be easy to forget about more traditional tools for reaching your clients and potential leads. But when used correctly, tools like direct marketing can still hold significant value to your real estate business! Direct marketing is a great way to re-engage older leads, keep in touch with existing clients, and reach people who might spend less time online, all while also diversifying your marketing plans. As always, any marketing success depends on understanding who you're trying to reach and offering real value to clients and consumers. So, it's crucial that you know exactly what to do – and, more importantly, in some cases, what not to do – when it comes to direct marketing campaigns. Let's take a closer look at the most common do's and don'ts of direct marketing, with tips that can help you maximize your return on investment. The Do's of Modern Direct Marketing Know Your Audience and Have a Plan for Reaching Them Direct marketing works best when you have a plan for who you want to reach and know how you can capture their attention. A postcard or flyer that's too general is unlikely to make an impact. If you're trying to reach buyers, it's important to include information that appeals specifically to their needs. The same goes for sellers. It's better to create a variety of direct marketing materials than to take a one-size-fits-all approach. Make Sure That Your Direct Marketing Always Offers Value While there are many elements to consider in order to maximize the appeal of your direct marketing, offering value matters most when it comes to a return on your investment. So, how do you provide value? Provide informative content that shows your audience what they can expect when choosing your real estate business. Help them understand their local real estate market, how their home fits within that market if they're planning to sell, or the types of homes that are available if they plan to buy. In addition to capturing the attention of your audience, offering value also helps demonstrate the expertise of you and your agents. Avoid Clutter to Make Your Direct Marketing Content Easy to Consume and Absorb The right mix of text, images, logos, and colors makes a big difference in how easy your direct marketing content is to consume. And when you make your content easier to consume, your audience is more likely to follow through by reading it all. There are plenty of ways to approach the layout of your direct marketing, so the real key is making sure that the page isn't too cluttered with information and images. Use Localized Information That Focuses on Specific Markets If your direct marketing relies upon general, statewide real estate data, it's likely to end up in the junk pile before it even gets a cursory glance from your audience. That means it's critical to focus on specific markets with localized information that's relevant to the recipient. You can showcase a list of homes that an agent has sold, comparing the sale price and initial price. Or you can feature homes sold in a specific neighborhood, with accompanying photos and location information. For buyers, a list of historic home prices in a particular neighborhood that highlights recent trends in value can be a great way to add appeal. There are a ton of different ways to provide valuable information, as long as you remember to keep it as local as possible. Use Calls to Action to Encourage Your Audience to Take the Next Step Providing contact information so your audience can connect with your business is essential, but it will take more than just basic info to achieve your direct marketing goals. That's why it's so important to include a specific, targeted call to action that actively encourages your audience to take the next step. The call to action should clarify what those next steps are and should be tailored to build upon the valuable information you include with your direct marketing. What Not to Do with Direct Marketing Campaigns Don't Use Low-Quality Images As with most types of marketing, capturing attention is crucial to success when you're sending postcards, flyers, or other direct marketing materials. You wouldn't use fuzzy, low-quality images to promote a listing, and you shouldn't do it with direct marketing, either. High-quality photos will make your direct marketing look more professional, appealing, and intriguing, so it's worth the investment to use professional-quality images for your campaigns. Avoid Getting Too Fancy With Fonts While it can be tempting to use a variety of different fonts to highlight different parts of the text on your direct marketing, it's better to resist the temptation. Too many different fonts can make the text difficult to read and make it harder to focus on what you're trying to convey with your marketing. For a better chance of success, pick one or two fonts to use for each piece of direct marketing, then customize those fonts with bold, underlined, or italic text when you need to make something pop out from the page. Don't Overwhelm With Too Much Text It's important to include valuable information with your direct marketing, but too much information can be overwhelming and leave your marketing sitting at the top of the trash can. When the recipient of your direct marketing sees a wall of unbroken text packed into a postcard, they'll be less likely to read it. Instead, use shorter copy in larger type, and break it up into easy to consume segments with clear headlines that help guide the reader. The easier you make it to read your content, the more likely you are to generate results. Don't Forget to Integrate Your Direct Marketing with Your Real Estate CRM Direct marketing may be an old-school tool, but that doesn't mean that you can't use new-school tech to get it done. Your real estate CRM can help you choose who to reach through direct marketing and keep track of your results. It can also help you automate your marketing plans, meaning that's one less thing you'll have to worry about during your already jam-packed days. How the Right Marketing Mix Can Help Grow Your Real Estate Business Direct marketing can become a valuable part of your overall marketing strategy, so long as you have the right plan in place. It's essential to have a variety of ways to reach clients and cultivate leads because every person you're trying to reach has their own unique preferences. Even for people who do most of their research online, sending something via direct mail can help your business stand out from the competition and remain at the front of would-be clients' minds when they start their next real estate search. The trick is finding the right mix of marketing tactics for your business in order to maximize both your audience and your potential for converting leads. To view the original article, visit the Delta Media Group blog.

How to Build the Perfect Real Estate Instagram Marketing Strategy
The most important rule in advertising is: Place your ads where your target audience will see them. Seems obvious, right? But so many real estate agents still rely on outdated tactics that simply don't have the reach that newer, digital spaces do. If your goal is to grow your business and reach new prospects, then social media is the place to be. These platforms are a gold mine for advertisers. Instagram alone has 140 million adult users across the country, which accounts for two-thirds of U.S. adults. Six in 10 of those users log in daily, spending an average of 30 minutes per day on the platform — with 42% of users opening the app multiple times throughout the day, giving advertisers even more opportunities to reach them. With stats like that, it's easy to see why this social network is the third most-popular, behind YouTube and Facebook. Audience reach and engagement are compelling reasons for making Instagram an essential part of your real estate marketing strategy. So if you hadn't planned on advertising there, think again. Here's when it's best to use Instagram ads and how to optimize your ROI when you do. When to advertise on Instagram Instagram is a visual platform. Although you can create Post Ads or Stories Ads with text, a majority of the content is made up of photos, animations, and videos. That's what users log in to see, and why Instagram is ideal for those beautiful new listing photos and walk-through videos you just commissioned. This is also a platform that attracts a younger user base. Fifty-five percent of Instagrammers are between 18-34 years old, and another 18% account for those who are 35-44. If your target audience is empty nesters or retirees, this won't be your ideal place to advertise. As such, it's best to use Instagram ads when you… have a new listing are promoting an open house want to reach first-time homebuyers are trying to attract a younger audience Ad formats on Instagram Instagram may not have 20 different types of ad units, but the few that it does offer work really well with its engaged audience. One reason is because ads are naturally interspersed among native content as users scroll their Feed or flip through Stories. That makes users more inclined to look at and engage with your ad. To give you a better sense of your options, take a look at these attention-grabbing ad formats—all of which support both photos and videos. Post Ad This ad type appears in users' Feeds (that's the one people scroll through vertically). You can publish just a single photo or video or include up to 10 images in a carousel. Keep in mind that these will be cropped to a square, so choose your content wisely. All Post Ads include a caption, where you can write a description about the listing, and a call-to-action (CTA) link that will redirect anyone who clicks on it to your property listing page. Stories Ad Users access their Stories at the top of Instagram and scroll horizontally to see new Stories posted by the accounts they follow. Stories Ads won't appear in this scrollable list, but they will be seamlessly interspersed between Stories as they play, so as not to interrupt the user's experience. These ads are more immersive because of their full-screen, vertical format. They can play for up to 45 seconds, which is perfect for a home walk-through. Just like Post Ads, you can also include a CTA that links to a page of your choosing, such as a property listing, lead generation page, or your real estate website. Tips for maximizing ROI on Instagram Now that you have a better sense of when to advertise on Instagram and the creative options you have available, let's discuss a few ways to maximize ROI for those ads. We said it once, but we'll say it again: Instagram is a visual platform. Your photos and videos need to be high quality. That doesn't mean they have to be taken by a professional, but they need to be attractive enough to be scroll-stopping. Make sure your photos and videos are: Crisp and clear (i.e., not pixelated) Well-lit to bring out the detail and beauty of the space The right size for the format you're using (i.e. vertical for Stories and square for Posts) Keep in mind these dos and don'ts that are specific to videos: Do not shake the camera or make sudden, sharp movements. Do talk to your audience. Sixty percent of Stories are viewed with sound on. Do keep moving through the property. You may lose viewers if you stop too long while talking. Finally, consider your audience when setting up your real estate Instagram marketing strategy. You can — and should — target geographically, but you'd also be wise to take advantage of the custom audience option. This targeting capability allows you to upload your own list of leads, prospects you're nurturing, or your sphere of influence. Instagram will match the email addresses and phone numbers that you provide to its user base and show your ads to anyone on your list who is also on the platform. That's ad targeting at its best! To view the original article, visit the Homesnap blog.

New iOS 14 Update: What Does It Mean for Your Real Estate Facebook and Instagram Ads?
The new iOS update touches upon a very sensitive topic: the usage of our personal data for commercial purposes. Whether you're a seasoned advertiser, or just a simple internet user, there is no doubt you've heard about our data being used for advertising purposes. Being tracked was something we've gotten used to a long time ago. And only now we're starting to see the ripple effects of that issue. The conversation around the ethical part of internet tracking is just starting, and the new iOS update is just a small fraction that showcases the seriousness of that problem. With the rise of the browsers that respect your privacy, and with the operational systems becoming more and more conscious about respecting personal data, the question arises — what is the future of advertising especially for small businesses? As a real estate agent, there is a chance Facebook and Instagram ads are one of the tools you use for listings promotion. They are tools that we've all used pretty frequently. So, without paying attention to the ethical issues of tracking, let's talk business. How does it affect you, and what can you do in this case to minimize any negative impacts? Let's dive in. What Does the New iOS Update Mean? Facebook and Instagram advertising is a cheap and lucrative form of advertising. Essentially, Facebook tracks consumers' preferences and offers this information to the advertisers who use this data to reach potential customers. The iOS 14 update changes offer an option to opt out of the tracking, essentially cutting the flow of information and allowing users to become invisible to tracking. Many in the real estate industry and elsewhere fear that getting the data will become harder and because of that the prices for ads might go up. Here are some main changes that iOS 14 brings to the table: Facebook Pixel - Tracking actions such as "Add to cart," for example, or purchase action mayl be under-reported. Ads Optimization - Without necessary/limited data, Pixel won't be able to properly analyze and report data, therefore creating custom audiences may not be that reliable. Retargeting - As we already mentioned, the new iOS update makes the users who opt out of tracking invisible, therefore retargeting those users may become impossible. All in all, these type of ads are more at risk when the iOS update will be finally up: Traffic Ads, specifically those optimized around landing page views using Pixel. Conversion Ads if optimised around custom conversions or standard events. Other than that, catalogue sales (if customers go to a website) and app installs/app related conversions when targeting iOS devices may also be affected. All in all, does it mean that iOS users won't see any ads? No, certainly not that. It means the ads may not be relevant, since there is no data to create a personalized ad experience. Remember, custom events will be also limited. For people who don't opt out of tracking custom events, tracking will be limited to eight events. For the users who opted out of tracking, these limitations might be even stricter. The attribution window will also be changed. Prior to the update, the attribution window for actions taken on ads was 28 days, showing seven-day clicks. After the update, it will be a seven day window, one day click. So What Should Be Done? Well, first and foremost, it's important to know how many of your clients are iOS users. This can be done by checking Google Analytics. Second, you will need to verify your website, especially if you're creating an ad with a conversion goal in mind. Check out this Facebook resource to learn how to verify your real estate website. You can also exclude iOS users if you're running conversion ad campaigns. You can also create campaigns with a different goal in mind—for example, lead generation. Let's say you have an ebook of your own or webinar. You can create a lead generation ad using this content, promote your ebook or webinar, provide useful information to your potential audience and get emails at the same time. This can help you to create new audiences for Facebook and therefore create new ads with different goals. You will also need to choose eight events in the Events Manager. This action needs to be done by the Facebook Pixel owner. Few Final Words With the new changes, it might seem as your real estate ads are not working, but in reality the date won't be showing as quickly and accurately. So be prepared for the potentially underreported data that might happen with the new iOS update. To view the original article, visit the Realtyna blog.

Friday Freebie: 200 Real Estate Flyer Templates
You know how people like to say, "Less is more"? Well, throw that out the window (just for now), because in this week's Friday Freebie, more is definitely more. We're sharing with you a whopping 200 flyer templates that you can download, customize, and market with to your heart's content. Read on to learn more. 200 Real Estate Flyer Templates, courtesy of TORCHx Listing inventory is low, so agents can use all the help they can get in drumming up new seller leads. TORCHx is offering RE Technology readers 200 free flyer templates that you can print and mail or share online. You get: 50 For Sale Flyer templates 50 Just Sold Flyer templates 50 Recently Sold Homes Flyer templates 50 Testimonial Flyer templates All flyers are beautifully and professionally designed and 100% customizable. Add your name, contact info, listing photos and other custom fields for a flyer that is perfectly suited to your marketing needs. Flyers are available as PowerPoint files and come with full instructions on how to customize and edit the templates. Ready to dive in? Download 200 FREE real estate flyer templates here!

Multiply Your Sales by Going After Empty Nesters
Is there a better bang for your buck than using your marketing dollars to go after empty nesters? You get to sell their home, then help them find the ideal new downsized home. It's the perfect two-for-one deal. The highest ROI empty nesters The most prosperous empty nesters to go after are age 55 years and older, according to Esri, a leading mapping and location analytics platform. This places them among the eldest of Gen Xers (age 44 to 55 this year). This age group and younger baby boomers combine to create the primary target in this niche. This group, by the way, is responsible for nearly half of all listings, according to NAR's 2020 Generational Trends report. The Gen Xers among the group earn, on average, about $101,000 per year. They make up 23% of the seller's pool and for 83%, this isn't their first time selling a home. The average net worth of baby boomer households is $1.2 million, according to Hillary Hoffower of BusinessInsider.com. Nearly 40% of them say that they'll sell when the last child leaves the home, while 55% plan on waiting until they retire, according to EscapeHomes.com. How and where to reach them In the current real estate market, the best plan of attack is a targeted prospect list and an Empty Nest scheduled campaign. The average American's attention span is a lot longer right now and the mail is something they're actually paying attention to. To support your campaign, ensure that your real estate website is up to snuff. Gen Xers, especially, seek social proof before they'll work with someone. Aside from a dedicated testimonials page, sprinkle testimonials throughout the site. This generation also values authenticity so avoid a heavy sales spiel. "Generation X has a keen eye for BS and can spot a sham or dishonesty a mile away most of the time," Nate Masterson, marketing manager for Maple Holistics in New Jersey tells the NFIB's, Karen Sams. Younger boomers crave useful information, so ensure your website has lots of it. Online, you'll find your target audience primarily on Facebook. Eighty-eight percent of Gen Xers check their Facebook feed at least once a day and boomers rarely visit any other social media platform. In fact, according to Pew Research, "Facebook is by far the most popular social media site for this age group." Write compelling blog posts of interest to both groups and then repost them on Facebook. Consider running contests to gain more organic results. You can find contest ideas at EasyPromosApp.com. Niching your business is always a sure path to success. Choose a niche and work it consistently. This is the ideal time of year to consider the empty nesters. To view the original article, visit the ProspectsPLUS! blog.

Building Your Brand in 2021
If the only things we needed to successfully build an amazing brand were a scandalous tape and maybe some super-hyped lip gloss, we could all position ourselves as some version of the Kardashians. Right? They were once considered famous for simply being famous. But over time, they built their last name into a powerhouse of marketing, product endorsement, and amazing wealth creation. What's great is that building your own brand in the real estate business in 2021 is easier than ever! Know Your Audience The first thing you'll want to identify, much like you would in a real estate postcard campaign, is your audience. Who will benefit from your products and services? To whom do you need to aim your marketing, with whom do you need to associate, what do you need to glamorize or highlight about you, your business, and what benefits will you bring to the client? Do you deal in upscale properties? Do you specialize in commercial developments, or REITs, or multi-family, rentals, corporate housing, etc.? Your brand should focus on where you want to serve, and the clients with whom you want to work. An Identifiable Identity Your brand is your company's identity, and vice versa. It is critical you establish that interconnection from the beginning. There are superficial components of your brand that need great attention: Develop an Outstanding Logo - You want a clean, easy to remember and unique logo. People remember images on a level that far exceeds their ability to remember words. Design an Impactful Website - If you have the skill, you can create your own. If not, you want to leave this up to the professionals. The pictures, text, links, everything—they must all tie your great product back to your company in a way that makes sense and that promotes what you can do for anyone interested in you. Target the RIGHT Market - Gone are the days of trying to get your brand in front of as many people as possible. Building targeted mailing lists based on demographics and geographics allows you to market to prospects in your area for less. You can even send Just Sold postcards from your phone! "Companies who create strong brands know that their brand needs to live everywhere." - Allie Decker The FGT of Building Your Brand Where the logo and website are largely passive (in terms of interaction), you need to actively participate in how your brand is seen and experienced by your clients, prospects, and leads—all at the same time! Foster GREAT Connections - You exist, but for the sake of helping your clients achieve their goals. Make it personal. Establish amazing connectivity through direct communication, strong networking (ever passed a lead to a peer because you KNEW they were better-suited to handle the prospect's needs?), and a genuine commitment to service and exceeding expectations! Go Digital! (the right way) - You aren't going to drive traffic to your website by just having a website. A comprehensive, managed, educational, and interesting social media presence can pay dividends. But it cannot be an afterthought. Bring that brand identify full-circle with great content, thought leadership pieces, high-quality pictures, and links back to your website (or landing pages). Twitter, Instagram, Snapchat, and Facebook are the most popular today. Keep your ear to the ground for the next big thing and get on that platform as soon as you can! Test, Test, Test - I don't know if that sounds easy or difficult to you, but the bottom line is that you need to always have a decent idea of where you stand, and how your brand is being received, consumed and considered. Simple (and perhaps free) brand tracking programs can help uncover gaps or show what's working to make your brand shine! There are some ancillary things you can consider to give your brand more exposure, of course. Adding your logo to clothing (like golf shirts and jackets), being a partial sponsor of charitable events (like 10Ks for cancer research), and even creating 'New Client' baskets filled with goodies people will actually want, are good ideas. Just be sure when you're building your brand that you do it in a financially—and in a socially responsible—manner. Research: blog.hubspot.com/marketing/branding fool.com/the-blueprint/how-to-build-a-brand/ saasgenius.com/blog/7-tips-build-your-brand-2021 digitalmediathoughts.com/90099-the-3-secrets-of-building-a-brand-in-2021/

Friday Freebie: Guide to Targeted Mailing Lists and Campaigns
Last week's Friday Freebie highlighted a free list of absentee owner leads. But what if you're not interested in that particular niche or it's a demographic that's not prevalent enough in your market? This week, we've got something that's more your cup of tea. In this free guide, you'll learn how to create targeted mailing lists and campaigns for whatever your preferred niche is—be that retirees, first-time buyers, and beyond. Read on to learn how to download your free copy. Free Guide to Real Estate Mailing Lists, courtesy of ProspectsPLUS! The "spray and pray" approach to direct mail hasn't been a valid strategy since… well, maybe ever. After all, sending out mailings with little thought of what you're sending and to whom is a great way to burn through your marketing budget with little return. This free guide to real estate mailing lists will help you identify your target market and launch successful direct mail campaigns. It offers a peek at the types of targeted mailing lists you can build with ProspectsPLUS! and the ideal content you can send to each demographic. The guide provides information on targeting groups like: Baby Boomers Empty Nesters Investors Lifestyle Interests High-Income Renters Move-Up Markets And more! And if you're wondering which groups are most prevalent in your area, don't worry—this guide has you covered! The guide offers a breakdown of how many consumers match the target groups above in the major metros in every state. (Miami, for example, has 32,171 high-income renters while Atlanta has 163,026 Baby Boomers and seniors.) Ready to check it out? Download your Real Estate Mailing List Guide for FREE now!

How to Create Real Estate Facebook Ads that Work
Facebook is a powerful platform to advertise on. Not only are you guaranteed an engaged audience--nearly three-quarters of U.S. users scroll their news feed daily--but, if you know what you're doing, you can take complete control over your ads' content, budget, placement and delivery. But control has its downsides, too. When you run your own ads, you're accountable for their performance. To ensure they do well and that you don't waste money, you really need to learn the ins and outs of Facebook's advertising platform. Then once your ads are live, it's important to monitor them and make adjustments as needed. This, of course, takes time away from your other responsibilities, like working with clients or prepping for things like listing presentations and showings.

Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.

6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business or streamline lead generation by offering the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place. In this article, we'll review the top six reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.

Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
It's been a little over nine months since we first previewed BOOST from Property Panorama at NAR in San Francisco, where agents gained access to automated listing ads for the first time. Previously, automated ads were only available to brokerages and large teams. In February, the debut of BOOST Digital Advertising changed all that. BOOST puts the power of automated listing ads in the hands of individual agents, thanks to 230 MLS integrations nationwide. Today, we're checking in to see how BOOST has matured in its first half-year and the results agents have been seeing. How BOOST Stacks Up BOOST's track record of success in its first six months has been beyond stellar. Here's a brief rundown of the numbers provided by Property Panorama: BOOST provides 3-5 times better clickthrough rates (CTR) than the industry average BOOST's Click Through Rates (CTR) outperform Adwerx ads by 2-3 times BOOST is integrated with 60% of MLSs nationwide. NOTE: If your MLS is not integrated, BOOST is still available to you, but there will be just a bit more data entry. BOOST is also the most affordable digital ad product for agents on the market, backed by a price match guarantee. That means if you see cheaper advertising costs from another product, BOOST will match that price. BOOST's pricing is also simpler and more upfront than its competitors. For example, BOOST's pricing includes web ads, mobile, and Facebook, whereas Adwerx makes you purchase all three separately with added charges for each. With better pricing and results, BOOST's value can be a real boon to your marketing efforts. We reached out to a few customers and this is what we found out: "High praise to Property Panorama digital advertising, especially the immediate responses I received to every question I had throughout the ad campaign," says Kim Vastine of JP and Associates Southlake. "They went above and beyond to make it successful. Very good experience." "I had a property that was listed for six months with little interest. After starting the BOOST advertising campaign, interest picked up with increased showings and two contracts," says Ella Ginest, Century 21 Property Advisors. To this point, BOOST has been met with an overwhelmingly positive reception, which can be expected to continue as more and more agents see the benefits first-hand. How It Works Now that you know how BOOST performs, let's take a look at how it works. BOOST is able to offer a broker-level product to real estate agents because of MLS integrations. Property Panorama is already integrated with 230 MLSs. BOOST uses those integrations and the infrastructure to automate the creation of digital ad campaigns. When you enter a new property into the MLS, Property Panorama will automatically create a BOOST ad for that listing. While BOOST will create and populate the ad templates, you will have full control to tweak the look, targeting, and content of their ads as you choose. Every listing campaign includes an InstaView virtual tour as well, which acts as a landing page for the ad by default, though agents can point their ads to any page they choose. Once the system creates the ad, they'll be displayed on major websites like ESPN, CNN and Facebook in both mobile and desktop formats. Sample BOOST listing ad on Facebook Marketplace Sample BOOST listing ads on the mobile versions of major websites. Using advanced analytics, BOOST specifically targets consumers whose online activities suggest they're interested in buying or selling a home. "We also restrict our ad placement to 'above the fold' high-visibility locations within the pages that the ads are displayed on," says Colton Slater, President of Property Panorama. "This gives campaigns the best chance of clicks and overall success." To learn more about BOOST Digital Advertising, visit PropertyPanorama.com/BOOST.

Win More Listing Appointments with Facebook Ads
Most agents view Facebook advertisements as an effective lead generation tool. And why wouldn't they? Not only is Facebook a cost-effective advertising platform, especially in comparison to online real estate marketplaces, it's also where American consumers spend the vast majority of their leisure time. Just look at these statistics:

The One Thing You're Not Doing to Boost the Performance of Your Google Ads
Advertising on Google is a no-brainer for agents. It's the most-widely used search engine in the nation and offers multiple ad placement opportunities. In a world where 95% of consumers use the internet during their home search, Google is the place to be and be seen. Just like any platform, when you advertise on Google Search, you need to make sure you're maximizing all opportunities and ensuring your budget is being well-spent. The problem is that the Google Ads management platform has become so complex that it's easy to miss a setting here and there while you're toying with bidding, keyword targeting and ad copy.

Are Your Listing Photos Costing You Leads?
NAR reports that, in 2019, a whopping 93% of home buyers and sellers turned to the internet to help with their home search. With so many potential prospects looking at your listings and digital ads, there's no room for error in how you present properties. Above all else, consumers are taking a critical eye to each property photo. Buyers are determining whether your listing is worth their next step, while sellers are assessing your marketing abilities based on how you present your active listings and how attractive your listing ads are.

How to Run Instagram Ads for Your Real Estate Business
Promoting your real estate business on social media is a solid part of online marketing campaigns. The abundance of platforms, however, creates a paradox of choice for real estate professionals. They often have to spend a lot of money advertising on various social media until they can find the most efficient one. Despite the fact that, ultimately, there are no perfect options, Facebook and Instagram are viable choices since they have a huge amount of ad features and a great audience. In this guide, we will take a look at how we can run Instagram ads for real estate. But first, let's talk about why we should post ads on Instagram.

It's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
"Luck is when preparation meets opportunity." The above quote, credited to Roman philosopher Seneca the Younger, posits that the most successful among us are responsible for making their own luck, not biding their time waiting upon some indeterminate stroke of good fortune or unexpected twist of fate. When it comes to success in real estate, we tend to agree. High-performing agents are no more lucky than their peers. Rather, in knowing the right tools and data to put to use, they prospect more effectively, get more eyeballs on their listings, entice buyers, and maximize leads. In other words, they're preparing. Then getting "lucky." So, it stands to reason: If you know what avenues to take, what tricks can put you ahead of your competitors, and what tech can help you work more efficiently, you can tap into the same knowledge and tactics that high-performing agents use—no luck required.

Friday Freebie: Guide to Creating Targeted Mailing Lists and Campaigns
Right around the time quarantine started, we launched a Friday Freebie series focused on using technology-powered direct mail to stay in touch with your sphere. RE Technology readers were able to claim 150 free 'Just Listed' and 'Just Sold' postcards, a free COVID-19 postcard, and download six free reports. While we hope those samples demonstrated the power of direct mail, perhaps some of you were left wondering who to target with those mailings. That's why today, we're highlighting a free guide that will bring it all together by helping you understand how to create targeted mailing lists. Free Guide to Real Estate Mailing Lists, courtesy of ProspectsPLUS! The "spray and pray" approach to direct mail hasn't been a valid strategy since… well, maybe ever. Datedness aside, sending out mailings with little thought of what you're sending and to whom is a great way to burn through your marketing budget with little return. This free guide to real estate mailing lists will help you identify your target market and launch successful direct mail campaigns. It offers a peek at the types of targeted mailing lists you can build with ProspectsPLUS! and the ideal content you can send to each demographic. The guide provides information on targeting groups like: Baby Boomers Empty Nesters Investors Lifestyle Interests High-Income Renters Move-Up Markets And more! And if you're wondering which groups are most prevalent in your area, don't worry—this guide has you covered! The guide offers a breakdown of how many consumers match the target groups above in the major metros in every state. (Miami, for example, has 32,171 high-income renters while Atlanta has 163,026 Baby Boomer and seniors.) Ready to check it out? Download your Real Estate Mailing List Guide for FREE now!

Jump into Digital Marketing Right Now to Fill that Buyer Funnel
As agents prepare to safely get back to business, BOOST from Property Panorama may be the best option to maximize efficiency, quality, conversion, and price When you think of Property Panorama, you think of virtual tours. This company has created more virtual tours for real estate properties than any other company for more than a decade. Their secret sauce is the relationship with multiple listing services, whereby every new or updated listing is automatically (or automagically) converted into a virtual tour and emailed to the agent. Agents pay small fees if they want fancier tours, but otherwise there is no fee to the agent.

There's No Spam Filter in the Mailbox!
Here's a quotable quote for you: "There's no spam filter in the mailbox." Statistics say that 97% of homeowners go to their mailbox EVERY DAY! While online marketing is a very effective tool, direct mail is a somewhat lost art these days that can be used to help you dominate your market! We spoke with Jim Studebaker and Todd Robertson from ProspectsPLUS! during a Coffee Chat on Wednesday, and they shared some great insights about the best ways to put direct mail to use. Here are three key takeaways: 1. Consistency is key With direct mail and any ongoing marketing effort, consistency is key. It's better to use your budget to target a smaller number of homeowners and potential buyers more often than trying to spray your message out too far to too many neighborhoods. 2. Relevance is critical: Sensitivity is really important, especially right now Gone are the days where you can send out a football schedule or a generic message and make it meaningful. For the COVID-19 era, messages have to be sensitive and timely. ProspectsPlus.com has built a series of virus-appropriate postcards with gentle humor, comfort food, market updates and other timely messages. 3. Direct mail CAN be used to target your messages to specific audiences Today, it's possible to target direct mail messaging based on ownership stage, net worth, type of property interests (e.g. golf communities) and a whole lot more. Gone are the days where every household you're targeting needs to get the same generic message. If you would like to learn about ways to send a simple campaign just for your current database, or if you would like to learn how to become a market dominator with exclusive campaigns in a zip code, direct mail can help you achieve these goals. Watch the video to learn about the power of direct mail here: FREE Book Offer Become a Listing Legend is free for DOWNLOAD here. If you would like to learn more about ProspectsPlus.com, click here. Don't Miss These Upcoming Coffee Chats! Thursday, May 7 Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M

Use RPR to Pinpoint Your Direct Mail Campaign Targets
In an effort to help REALTORS make the most of their current "work from home" situations, we're covering a how-to series that strives to answer the question, "How can I use RPR right now to meet the needs of my clients and generate new prospects?" In this article, we're specifically looking at generating a mailing list for your next direct mail campaign. Along the way, you'll have some decisions to make, such as:

Direct Mail During a Pandemic: Here's What You Need to Know
Timing is essential, even more so now than ever before. As we observe the landscape around us change, it's hard to know exactly what to do. Should we continue to advertise and promote our brands? Do we stop everything and re-evaluate? Do we shift our messaging to be relevant with the times? If there was a clear roadmap of how to navigate things during this time, what would it tell us? Well, it would hopefully tell us to stay in touch with our sphere of influence. Being there for the people who matter the most and offering help during these trying times is essential, and it all begins with a strong mailing list that is consistently updated. People are at staying home, just waiting for some sort of entertainment. For many homeowners, getting the mail is the highlight of their day and this is one of the best times to be sending direct mail. It offers a higher response rate than all digital channels combined, according to the Direct Marketing Association (DMA). And, although it typically costs more to market via direct mail, the ROI is astounding: 11.54 percent on average, according to the DMA. Although email inboxes are cluttered with appeals from businesses, and most aren't opened, let alone read, our snail mail boxes have become refreshingly clean of "junk mail." As well, Americans are far more tolerant of the advertising they receive in their home mailbox. Direct mail marketing continues to experience a renaissance or, as legendary copywriter Robert W. Bly calls it, "The Direct Mail Revolution." Real estate farming and direct mail go hand-in-hand, but the success of a campaign rests on the quality of the mailing list. Here's what you should do first: Determine your target audience A quality mailing list targets people who are most likely to be responsive to what you're offering. A strategically targeted mailing list is what's needed. For real estate agents, the first step in determining your target audience is easy: they will be either homeowners or renters. Do you want to list or sell? Next, you'll need to niche down into your chosen group. For instance, do you want to target landlords or owners who occupy the home? Is there a certain price range in which you prefer to work? If you'll target tenants, you may want to narrow down the audience by income but you'll definitely want to choose tenants within the average real estate consumer age range. You'll waste money mailing your marketing pieces to a community filled with college students. By the way, listing agents will want to use the average homeowner tenure in their farm area as one segmentation point. For instance, the average homeowner in Hartford, Connecticut stays put for 12.52 years, according to Jessica Guerin at HousingWire.com. Tenures vary across the country, so check your MLS tax records to try to get a handle on how long homeowners stay in their homes in your farm area. Once you've determined who you will target in a real estate direct mail campaign, keep that group's characteristics top of mind. Christina Newberry at Hootsuite suggests creating a target market statement to serve as a reminder. We've tweaked hers to make it more applicable to the listing agent: Our target market includes Happy Knolls subdivision owner-occupants, with homes valued in excess of $300,000 and who purchased their home before 2013. Now that you know who you are targeting, compiling a mailing list will be a lot easier and your results will be vastly more valuable. Just remember to stay in touch and be gentle with your marketing during times of distress. It should be all about helping and educating and less about selling and prospecting.

So You Want to Generate Leads...
Over the past few weeks, we've written about the various marketing strategies and tools you can use to promote your real estate business. We've discussed turning millennial consumers into repeat customers. We've shared under the radar tactics for driving foot traffic to your open houses. We've even chronicled the best practices for boosting your online presence and reputation. But, we get it... ...nothing is as important as those leads.

3 Steps to Attract Millennial Homebuyers on Instagram
Young and first-time homebuyers are an increasingly relevant demographic. Not only are they an exciting new revenue stream, comprising 36 percent (and counting) of all homebuyers, but they're also a recurring one: Millennials move about once every two years, a rate three times more frequent than baby boomers, their parent's generation.

Drive More Foot Traffic to Your Open House
Picture this: You're hosting an open house at a home that's a little out of the way--the sellers live in a cul-de-sac that takes a few confusing turns to get to. Yes, you've done your traditional open house marketing and you've put up road signs on every curb nearby, but still, you're worried people aren't going to find it or simply won't bother navigating a tangle of unfamiliar roads. And in large part, your concerns are well-founded. While you may get some fresh faces in the door, a house's secluded location can often prove a deterrent for prospective attendees.

NAR Launches a New TV Ad Campaign
What's a Realtor? That's a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of REALTORS (NAR) is working to change that. Last year, the NAR launched its first series of TV spots built around the core message, "That's Who We R," as part of its national branding campaign. Today, the NAR announced its newest series of new TV ads that ask consumers to "Look for the R." The new spots were developed by global ad agency Havas Chicago, one of the world's largest. The new core message is "Look for the R" and "calls upon consumers to turn to the iconic 'R' trademark as a beacon of integrity and clarity in real estate," according to an NAR news release. The new NAR branding campaign includes three different "Look for the R" TV spots, including 15- and 30-second versions entitled "First Real Home, "Raise the Bar," and "Resource." The NAR will leverage these new spots throughout other video media touchpoints, including online video, streaming and terrestrial audio, social media, and branded content partnerships. The NAR also is making new content available, as it did with the first series, available for its members to leverage locally through social media, digital display, print ads, merchandise, and more. The five "Look for the R" TV spots include "First Real Home," "Raise the Bar," and "Resource." Below are links to each commercial: First Real Home :30 – https://youtu.be/Igocnpk6jtc First Real Home :15 – https://youtu.be/_5BSR7FkK6c Raise the Bar :30 – https://youtu.be/6_80L6GjJbQ Raise the Bar :15 – https://youtu.be/MgXt-P0bSNQ Resource – https://youtu.be/wMULyFuaDi4 The NAR now has more than 1.4 million members, making the ability to leverage this new campaign by providing resources for Facebook, in particular, remarkably powerful. The WAV Group would love to hear your feedback on this new campaign, and we welcome your comments. View the full press release here. To view the original article, visit the WAV Group blog.

[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!

From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."

Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business. What many real estate pros don't know is that merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough. We understand the social media landscape is in constant evolution, and companies like Facebook make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy—and more importantly, how to adapt to these changes to achieve success—is crucial. To help you understand what was changed and how they impact your business, we've created this concise guide with everything you need to know.

Friday Freebie: Downloadable Report for Home Buyers and Sellers
If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!