April 18 2018
There's no denying the power of online reviews and ratings, including those on social platforms like Facebook. Ratings and reviews are everywhere, from being alongside each of the over 12 million products listed on Amazon, and every other major eCommerce site, to seller ratings on eBay and real estate agent ratings on ratemyagent.com.
And if you need any more proof of the importance of online ratings and reviews, 88 percent of consumers trust online reviews according to CREA, and over half of Millennials trust online reviews more than the opinions of family and friends.
But perhaps more than any other online review and rating system, Facebook's is underutilized as much as it is underestimated by real estate agents.
Don't feel bad if you have reviews turned off on your Facebook Page, or if you didn't even know that reviews and ratings were available on the Page. Facebook is relatively new to the review and ratings game, having only started their system in 2014.
Every real estate agent knows how important Facebook is for their overall marketing and lead generation. Homeowners and their connections, neighborhood associations and their members, and all kinds of other community groups exist on Facebook, full of potential leads.
So, when you combine the sheer number of targeted prospects on Facebook, with the power of ratings and reviews, it gives you an idea of their importance.
Again, you may not even know that Facebook has ratings and reviews, but there are a few other reasons why they are underused by real estate agents. Here are just a few of those reasons, and explanations of why those reasons shouldn't stop you from enjoying the benefits.
Getting good ratings and reviews on Facebook means showering your followers and visitors with lots of top-quality content. If you need a boost in this department, sign up for a free 30-day trial of Social Stream. Once you have amazing content going out on a regular basis, every one of those interactions have the potential to become a lead and/or a referral. An integrated CRM, Email Marketing and Real Estate Website solution designed especially for real estate professionals can help nurture them all.
To view the original article, visit the IXACT Contact blog.