Meeting Home Buyer Expectations: Understanding the Millennial HGTV Generation and Their Preferences

Thank you to Revive for sponsoring this article on RE Technology: Millennials, stereotyped for their love of avocado toast and HGTV, are beginning to redefine real estate's landscape. The largest generation, with 72.1 million millennials in the US, also represents 43 percent of homebuyers -- the highest share of any group. But decoding the millennial...

Accurately pricing your rental property is crucial to attracting the right tenants and maximizing profits. Setting the right price can be challenging, but by following a few simple steps, you can ensure that you get the most out of your investment. Know your market The first step is to research your market. Examine supply and demand for the rental...

Generating leads and identifying more serious buyers can be a very expensive proposition. Some brokers and agents spend thousands to prospect for new business opportunities. However, many do not understand that the MLS system itself -- which features a myriad of ways to share and promote properties -- is arguably the best business generation source....

Thursday, September 7, 2023 at 9:00 AM PDT As a REALTOR®, you need to be informed of any market changes so you can deliver local expertise relevant to today's real estate trends. One way to do that is to keep a constant tab on your market using the housing statistics available in RPR. RPR provides you with the easy to understand market snapshots,...

MIAMI (August 30, 2023) -- The National Association of Realtors® announced Productive.ai as the winner of the fifth annual "Pitch Battle" competition at the 2023 Innovation, Opportunity & Investment (iOi) Summit. NAR's strategic investment arm, Second Century Ventures, hosted this year's Pitch Battle in Miami. The competition provided an opportunity...