February 22 2016
Email marketing isn’t new, but it remains one of the most important tools a real estate agent can use! In fact, 72% of consumers say that they prefer email as the prime communication method from companies they do business with.
91% of surveyed consumers welcome promotional emails from companies and professionals they know!
It’s no wonder that 200 million emails are issued every minute of every day. 73% of businesses say they use email marketing as part of their core advertising and branding strategies.
Whether you are already using email as a core of your real estate marketing strategies, or you’re just starting to look at CRMs, there are three big reasons agents should use email marketing:
Email is a valuable tool for building brand awareness, enhancing client loyalty and staying top-of-mind. There are many email strategies you can employ, but you can start by using a dynamic CRM for real estate that simplifies your lead management and email marketing.
Keep in mind that you should periodically scrub your contact list and remove bounce-back addresses from prior campaign. You should also review the analytics from each campaign, and identify what messages are getting the most interest from recipients.
To view the original article, visit the IXACT Contact blog.