Showing is a far more effective strategy than telling--especially when it comes to things like real estate or design. In the following article, the first in a series dubbed "Extreme Makeover: Website Edition," Delta Media Group shares their top strategies for website redesigns that give brokerages a competitive boost. And like any good makeover, there are the all-important before-and-after pics!

Strategy #1: Enhance your brand with cutting-edge design and features

When was the last time you redesigned your company website? Vertical scrolling, Atlas Map Search, social engagement tools, and the list goes on. Real estate websites are constantly evolving and the marketplace demands that we stay on the cutting edge with design and functionality. In order to keep up with industry design trends and new features, your website should be refreshed every 12 to 18 months.

Below is our extreme website makeover for DeHoff REALTORS, which greets visitors with a striking vertical scrolling homepage. Click through to visit their updated website and check out their cutting-edge design!

Strategy #2: Follow up-to-date website usability standards and surpass customer expectations

Meeting and surpassing customer expectations should be the number one goal of your website redesign. When visitors come to your website two things should be made clear quickly--the purpose of your site, and how to find the information they are seeking.

If these things aren't made perfectly clear through your layout, you risk losing your visitor to a competitor. Elements of a well-planned layout with easy-to-use navigation are integrated with five main usability factors:

1. Efficiency
2. Learnability
3. Memorability
4. Effectiveness
5. User Experience Satisfaction

Delta's expert design staff works with companies to implement a custom layout based on industry best practices and standards. The goal with that layout should be to meet and surpass customer expectations, providing them with the best possible user experience.

Below is our extreme website makeover for Ryan Hill Realty, which offer clear calls-to-action for both buyers and sellers. Click through to visit their simple-to-use and understand website layout!

Strategy #3: Improve your search engine rankings with fresh content

Today's Search Engine Optimization (SEO) is all about the website user. Many people feel SEO means optimizing a website for search engines when it is really more about optimizing a website for people who use search engines. Sure, search engines do love fresh content that come through website redesigns. But more importantly, your users will love your new website content and typically benefit the most!

Below is our extreme website makeover for Old Colony REALTORS, which provides a prominent click-through to their custom Local Market Data interface. Visit their updated website and see how they are using content to attract and keep site traffic!

Have questions about enhancing your current website's usability or working with Delta create a new cutting-edge website design? Contact our website design experts today by emailing [email protected]. Or, visit our Enterprise Custom Website page to learn more about our Delta's website solutions.

Want to see more recent Delta website launches? Click Here to see more!

To view the original article, visit the Delta Media Group blog.