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REALTOR® Grows Traffic by 700% by Leveraging Multiple .realestate Domains
Finding innovative ways to capture leads and drive business amidst the crowded digital real estate landscape is no easy feat. Our recent guest on the Tech Tips series, Marcus Reynolds, is a seasoned REALTOR® with a background in risk management and institutional transactions. Here, he shares his journey of success with diligence and strategic thinking. Marcus's approach to carving out his niche in the market is centered around the power of domain selection. Opting not for one, but three, .realestate domains, he strategically targets multiple markets in Colorado. Marcus was able to fully customize his Premium Plus .realestate website with separate pages for each city and point all of his domains to one single easy-to-manage website platform. This strategy has amplified his brand visibility and expanded his reach across various markets. The decision to utilize .realestate domains for these websites proved to be a game-changer for Marcus's business. Leveraging Google Analytics and incorporating Google Ads into his strategy, Marcus witnessed a significant spike in website traffic and lead generation. Within the first week alone, organic traffic soared by 600% to 700%, setting the stage for remarkable growth. That increase in web traffic has had a tangible impact on his business. With a 40% increase in phone calls and a surge in website engagement, Marcus's investment in .realestate domains has paid for itself many times over already. In addition to the increase in business, Marcus highlights the customization and support offered by the .realestate website platform. The seamless integration of MLS connections not only streamlines lead management, but also empowers his team of agents. With automated lead routing and round-robin distribution, Marcus ensures efficiency and transparency within his team. On the front end of the website, customers love the information and user interface of the website. With an average website retention time of nine minutes, Marcus's clients are not just visitors but active participants in his ecosystem. The website's intuitive design keeps clients within the fold, facilitating meaningful interactions and ultimately driving business growth. As agents and brokers seek to elevate their tech stack and differentiate themselves in the digital landscape, Marcus's success proves that by embracing and leveraging innovative technology, anyone can unlock new avenues for growth and solidify their position in the market. Get your .realestate website now and watch your success soar! Related reading Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Friday Freebie: Get a .realtor Website Domain for 1

3 Essential Marketing Emails that Real Estate Agents Can Send Today
Real estate's busy season is here — when's the last time you reached out to your database? While it's a best practice to stay in touch year-round, it's extra crucial to contact those in your sphere during the spring and summer selling season. Not sure what to say? Stephanie Alfonso and Matthew Montoya of Constant Contact have your back. In a recent webinar, they shared a wealth of outreach tips, including three specific examples of emails you can send to your database. In this article, we'll take a closer look at each of these emails. We'll also offer examples of the components that your message should consider, including subject line, call-to-action, desired business result, and send frequency. Ready? Let's dive in… 1. Homeowner Tips Homeowners spend an average of 10 years in their home, according to the 2024 NAR Home Buyers and Sellers Generational Trends report. That means that they're only ready to receive sales-focused messages once every decade. So what should you send those contacts who are not ready to transact in the near future? Enter the Homeowner Tips email. These friendly messages aim to offer homeowners something of value — in this case, advice on maintaining what's likely their biggest financial asset. You can write these yourself, hire a writer or service to create these, or tap into ChatGPT or a similar AI to help you get started. Subject line: This is an easy one — you can use the title of whatever your tip-focused article is about for the subject line. That could be anything from "3 Tips to Get Your Yard Ready for Spring" to "Appliance Care 101: How to Extend the Lifespan of Your Household Appliances," for example. Call-to-action: This email can be a great way to drive traffic to your website. Post the full article to your blog and include an excerpt in your email with a call-to-action like, "Read more tips here," or "Learn more about maintaining your home." Business result: What do you want this email to accomplish for your business? Here are three results to keep in mind while crafting your message: Staying connected to clients, driving traffic to your website, reaching new clients when your email is shared or forwarded. Send frequency: Once a quarter. 2. Share Your Listings Have a new listing? Share it with your sphere. Here's the break down: Subject line: New properties now available! Call-to-action: See more details / Take a video tour / Schedule a viewing now / Share this listing with family and friends Business result: Increase sales or interest in a property. Get new prospects via email sharing. Send frequency: As needed as determined by your market. 3. Request Referrals Let's close out with some good news: 90% of recent buyers and 87% of recent sellers would recommend their real estate agents, according to NAR. Despite these encouraging numbers, many agents feel uncomfortable asking for a referral. You shouldn't let discomfort get in the way, however, because consumers are already primed to give reviews and referrals. "Anytime we get out of an Uber, what's the first thing that we're asked to do? Give that five star rating. Give that review. We're used to it," says Alfonso. She recommends keeping a template that asks for referrals or testimonials ready to go in your email system. "Being able to shoot that out, automate that out, just makes it so easy. The power of referrals powers our business." Here's what to keep in mind when drafting this email: Subject line: We'd appreciate your referral! Call-to-action: Refer a friend, family member, or colleague / Leave a rating or review on [platform of choice] Business result: Acquire quality leads. Connect with other agents. Boost revenue. Send frequency: Once a quarter to your general database. Immediately after closing to specific clients. Building a Better Email The above is just a fraction of the great advice we received in our webinar. Watch the full recording for more tips on everything from building an effective email to leveraging AI to help write your message. Want an easy way to build and send these emails to your database? RE Technology readers can try Constant Contact FREE for 60 days, no credit card

Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial
The average real estate agent is required to wear a lot of hats: sales guru, housing market expert, advisor, marketer, and more. Outside of hiring an assistant, how can agents take back some of their valuable time? Enter artificial intelligence. Since late 2022, real estate agents have been leveraging AI tools like ChatGPT to help them with a variety of tasks. Today, the power of AI has also been integrated into several top real estate apps. Today, we're going to introduce you to one of those apps. Constant Contact is a name synonymous with email marketing, but did you know it also offers social media and SMS marketing all in one place? Even better, Constant Contact now offers an integrated AI assistant that can write campaign messages for you based on just a few keywords. See it for yourself! RE Technology readers can try Constant Contact free for 60 days in this week's Friday Freebie. Read on to learn how to claim your free trial… Free 60-day trial of Constant Contact's AI-powered marketing tools Don't know what to say in that marketing email? Not sure if a subject line will catch your audience's attention? Let AI do the heavy lifting for you! Constant Contact's AI can even write variations of the same social post for each platform that you use. Additionally, Constant Contact goes the extra mile to ensure that your emails are delivered. When Google and Yahoo implemented email authentication requirements in February, Constant Contact stepped up to assist their customers. Watch Constant Contact CEO Frank Vella explain: Here's what you'll get in your 60-day free trial of Constant Contact: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Free up your time and make marketing your business easier than ever. Claim your FREE 60-day trial of Constant Contact today! Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing [WATCH] Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact [WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI