Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial
The average real estate agent is required to wear a lot of hats: sales guru, housing market expert, advisor, marketer, and more. Outside of hiring an assistant, how can agents take back some of their valuable time? Enter artificial intelligence. Since late 2022, real estate agents have been leveraging AI tools like ChatGPT to help them with a variety of tasks. Today, the power of AI has also been integrated into several top real estate apps. Today, we're going to introduce you to one of those apps. Constant Contact is a name synonymous with email marketing, but did you know it also offers social media and SMS marketing all in one place? Even better, Constant Contact now offers an integrated AI assistant that can write campaign messages for you based on just a few keywords. See it for yourself! RE Technology readers can try Constant Contact free for 60 days in this week's Friday Freebie. Read on to learn how to claim your free trial… Free 60-day trial of Constant Contact's AI-powered marketing tools Don't know what to say in that marketing email? Not sure if a subject line will catch your audience's attention? Let AI do the heavy lifting for you! Constant Contact's AI can even write variations of the same social post for each platform that you use. Additionally, Constant Contact goes the extra mile to ensure that your emails are delivered. When Google and Yahoo implemented email authentication requirements in February, Constant Contact stepped up to assist their customers. Watch Constant Contact CEO Frank Vella explain: Here's what you'll get in your 60-day free trial of Constant Contact: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Free up your time and make marketing your business easier than ever. Claim your FREE 60-day trial of Constant Contact today! Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing [WATCH] Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact [WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations

Your Guide to Real Estate Hashtags in 2024
In 2024, an estimated 3.2 billion people will use social media worldwide. You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy. This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more. LET'S GO. Why You Need to Use Real Estate Hashtags in 2024 BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here: Increased Visibility Targeted Reach Brand Awareness Engagement Boost Local Marketing Trend Awareness Community Building Content Organization Lead Generation Choosing the Right Hashtags for Your Target Audience Identify Your Target Clients To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested. Monitor Popular Hashtags Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement. Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients. Test and Track Different Hashtags Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags. Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite. Stay Up to Date with Trends Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using. Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices. Measuring the Performance of Your Real Estate Hashtags To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance. Impressions Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings. Engagements Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them. Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy. Conversions The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries. If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals. The BEST and TOP real estate hashtags Now the best part! Remember, by millions, I mean total posts on social media. General real estate hashtags: #realestate (27.8M posts) #realestateagent (27.8M posts) #realestateinvestor (8.9M posts) #realestatelife (8.7M posts) #property (18.7M posts) #realty (9.2M posts) #housingmarket (5.4M posts) #homedesign (27.2M posts) #realestatetips (2.3M posts) #homeownership (4.2M posts) #broker (4.9M posts) #investment (42.1M posts) #luxuryrealestate (13.7M posts) #makememove (1.2M posts) #mansion (7.4M posts) #interiordesign (47.2M posts) #architecture (42.1M posts) #firsttimehomebuyer (6.4M posts) #fixandflip (3.2M posts) #foreclosure (1.8M posts) Real estate hashtags for buyers: #firsttimehomebuyer (6.4M posts) #buyeragent (2.1M posts) #homebuyer (7.9M posts) #dreamhome (29.2M posts) #findahome (4.2M posts) #househunter (17.8M posts) #makeahouseahome (5.9M posts) #newhome (21.3M posts) #realestatebuyers (1.1M posts) #relocation (4.7M posts) #preapproved (786.2K posts) #mortgage (13.2M posts) #closingcosts (421.1K posts) #homeinspection (1.3M posts) #movingday (3.9M posts) #firsttimehomeowner (2.4M posts) #openhouse (11.2M posts) #walkthrough (1.2M posts) #neighborhoodvibes (1.4M posts) #commuterfriendly (786.2K posts) Real estate hashtags for sellers: #homesforsale (13.8M) #realestateforsale (11.1M) #househunting (8.1M) #newlisting (7.9M) #forsale (7.4M) #dreamhome (6.9M) #sellingmyhome (2.9M) #movethemomin (1.3M) #nextchapter (1.2M) #propertyforsale (538.9K) #justlisted (489.5K) #openhouse (440.3K) #realestateseller (299.7K) #sellingfast (208.3K) #location [Location Type] (e.g. #lakehouse, #beachfront) #moveinready (182.5K) #motivatedseller (132.1K) #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch) Real estate hashtags for renters: #apartmentforrent (5.8M) #rentals (4.2M) #rentalproperty (2.7M) #renterlife (1.7M) #forrent (1.5M) #houseforrent (1.2M) #apartmentliving (982.4K) #newrentals (681.2K) #renting (598.2K) #availablenow (421.1K) #nobrokerfee (168.2K) #petfriendly (162.9K) #inunitlaundry (138.5K) #cityliving (121.3K) #studioapartment (105.2K) #luxuryapartments (89.4K) #basementforrent (29.2K) #rentinghouse (18.7K) To view the original article, visit the Realtyna blog. Related reading How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents 9 Ways to Use Social Media to Make Your Website a Better Lead Engine Mastering Instagram: Best practices for real estate agents

Dakno's Custom Facebook Fan Pages

Dakno Real Estate Marketing creates custom Facebook Fan Pages for real estate agents, brokers and MLSs. Facebook Fan pages are useful for sharing content, engaging and connecting with more prospects. Dakno states that one of the best ways to take advantage of this opportunity is to customize your Facebook Fan Page. In essence, a Facebook Fan Page is a single site branded solution or mini-website within Facebook. Facebook Fan Pages can be branded to your brokerage or MLS. It can include a personal headshot or banner advertisement. It can feature new home listings or new member benefits. The decision is yours with Dakno's custom designers. Designers will lay out your Fan Page using design elements pulled from your website or blog linking it back to your pages in your website or blog.

NewPanda: Real Estate Edition

NewPanda helps agents and brokers connect with clients and leads through all the latest channels. From a single easy-to-use online interface, you can communicate to clients and leads through e-mail, text messages, social media and more. New Panda offers a free contact manager as a base. From there, you can purchase à la carte options so you pay for only what you need. The contact manager lets you easily import or manually add your existing contacts. You can sort your contacts into groups for sending custom messages based on interest, association, or however else you choose. The contact manager also includes to-do notes, contact information, mailing labels and more. NewPanda's à la carte options include: Social Tools - If you don't have the time to manage your social networks, NewPanda can deliver carefully planned content to your Facebook, Twitter, or LinkedIn. They offer pages with trackable URLs, custom Facebook pages, and the ability to schedule social posts in advance. E-newsletter - NewPanda can help you deliver beautiful newsletters via customizable e-mail templates. They can provide rich, relevant content, including videos and polls, or you can supply your own. You can even automatically include listings in your newsletter. NewPanda handles all the delivery, unsubscribe and other administrative headaches for you. E-mail Tools - Automated birthday, anniversary, and holiday e-mail messages let you stay top-of-mind with your clients. NewPanda also lets you make customized e-flyers and send them to leads. Mobile Ads - Keep up with on-the-go digital marketing. Just give NewPanda your listing info a receive a voice hotline, interactive text messaging, QR code, mobile webpage, e-brochure, and the ability to track it all. NewPanda can also send you instant lead alerts via text or e-mail when a prospect looks at a mobile ad.

Writing Services from RE Technology

Let’s face it, you don’t have the time or the bandwidth to create content on a regular basis. Even if you had the time, your efforts are better spent on business development or using your own unique skills. Now, you can leave the writing to us. We have a solution for you – our new suite of Writing Services. Why Choose RE Technology Writing Services?There are many reasons to choose our Writing Services. Our content is of the highest quality. We are experts in the real estate industry, making us uniquely qualified to write industry-related content. We understand the principles of branding and brand management. We’ll make sure your copy clearly articulates the factors that set you apart from your competition. We’ll schedule a phone conference to discuss your ideas and requirements. We’re seasoned professionals, so we can ensure quick turn-around and time efficiency. The Details Services AvailableIf you want it, we can write it. In general, our most popular services are: articles, press releases, directory profiles, blog posts, and Web pages. PlacementSo where will all this fantastic content live? You own it – put it anywhere you’d like. With your permission, we’ll place it on a variety of sources to ensure maximum exposure. The content can be posted on www.retechnology.com, your blog, your website, and social media sites (i.e. Facebook, Twitter, LinkedIn). FrequencyWe can write up to one article per week for each client. However, if you require more content for a time-sensitive project, we will work with you to make special arrangements.

Dream Sweeps™

Dream Sweeps™ - Dream Sweeps™ enables agents to host their own personally-branded monthly sweepstakes on their Facebook Business Pages. It gives people who like, comment or interact with the agent’s page a chance to win $600 in gift cards from popular retailers like Pottery Barn, Target, and Home Depot to put towards their home. HomeASAP provides the prizes and promotes the sweepstakes on the agent’s page throughout the month, building buzz around their brand. When prospects enter the sweepstakes, Dream Sweeps™ captures their information and notifies the agent.https://www.facebook.com/DreamSweeps

Top Producer Now Offers Leads to Real Estate Agents
Top Producer Social Connect delivers an affordable, high-volume of social media leads paired with Top Producer's new, state-of-the-art CRM platform to nurture leads on the agent's behalf. HUNT VALLEY, MD, June 1, 2023—Top Producer Software, a leading provider of cutting-edge real estate software solutions, announced today that it will begin offering Social Connect, its first-ever social media lead product for real estate agents. The Top Producer team has spent the last few years developing an all-in-one business management platform that includes marketing automation and smart follow-up technology to help agents nurture leads and streamline their business. With this powerful new system in place, the team is now ready to pair it with affordable online lead generation. Top Producer Social Connect combines expertly-crafted social media marketing with automated nurture to help real estate agents grow their database and convert more leads into clients. The Top Producer system nurtures leads on the agent's behalf with content created by marketing specialists that is designed to engage and impress prospects. To succeed in real estate, Top Producer knows you need to continually expand your network. With over 95% of home buyers using online tools during their home search, one of the best ways to get a steady stream of leads is through social media. Not only does social media advertising help agents reach a broader audience, Social Connect ads are displayed to leads which the advertising algorithm has identified are more likely to buy a home. The technology behind Top Producer Social Connect has undergone rigorous testing and development over the last year. As a result, it's delivering exceptional value and service for agents and their prospects. "Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," said Kerm Foltz, Top Producer's Senior Vice President of Operations. "Social Connect generates a large volume of affordable leads with accurate contact information, and is paired with our smart follow-up technology. It's a game changer for our customers with the number of quality interactions being generated." With access to one of the largest MLS networks, live MLS data is used to create active and sold listing ads that are then optimized by a team of advertising experts. The only thing agents need to do is choose their target city and budget—the rest is taken care of by Top Producer Social Connect. "I was surprised at how hands free the system is for real estate agents," said Marty Soller, a Top Producer Social Connect customer. "I've got 59 leads in the first three weeks—that's crazy." Fully integrated with Top Producer's industry-leading platform, incoming Social Connect leads are sent to the CRM where they are automatically nurtured with relevant content. Branded market reports, infographics and other media educates leads about their market and homebuying process with the goal of engaging and turning them into clients. "The lead nurture content is one of the big advantages of Top Producer Social Connect. Messages don't sound canned, have a better personality than other lead generation follow-up systems and include nice infographics," said Marty Soller. Knowing that real estate agents need relevant insights to make meaningful connections, all of their leads' important activities are tracked in a centralized location in the CRM. For every lead, their communication history with the agent and all of the properties they inquire about are saved within their contact record, helping the agent provide exceptional service. About Top Producer Software Top Producer has been a leading provider of innovative real estate software solutions for over 40 years. Tens of thousands of real estate professionals rely on Top Producer's all-in-one business management platform to streamline their business and maximize their network. Top Producer Software is part of the Constellation Real Estate Group, for more information, visit: topproducer.com.

PrimoAgents.com
PrimoAgents.com is an exclusive Realtor® Referral Network that was started and operated by a Realtor® out of the need for a better and wider network of Realtors® to share referral business with. Realtors® fill out an application and are screened on various criteria to be top-notch and internet savvy. There are no commissions or fees for sending or receiving referrals. Buyers and sellers can also search for a PrimoAgent in their area. Our built-in referral forms and member backend make sharing and tracking referrals easy and efficient.

Vendor Resource Manangement
Vendor Resource Manangement is a nationwide REO Asset Disposition Company specializing in reducing marketing time while maximing recovery. This is accomplished using a trained vendor network of real estate professionals. VRM is a division of PCV Murcor Real Estate Services. To get your REO Certification and join are sales vendor network, go to www.vrmco.com.

Tech Media Marketing, Inc.
An Internet Marketing Leader - Specializing in Digital Marketing Strategies, Internet Marketing Consulting, Automated You Tube Virtual Tour Video Creation and Marketing System, Virtual Tour Video SEO, and Social Networking Integration. Conversion Driver System to Drive Website visitors into your place of business. Retargeting | Remarketing services and Pixel Targeting. Increase your ROI on your Internet Marketing dollars, call today for a FREE Consultation! 425-835-2404

Payback Incentives
No more business as usual. Payback customers have earned millions in incremental dollars, sales forces have turned around the bottom line, and careers have been made, fast. As the industry’s most flexible sales incentive award program, Payback delivers results every time.