5 Ways to Beat Zillow (and Other Disrupters) at Their Own Game

Tuesday, October 20, 2020 at 11:00 AM PDT

With Zillow's recent announcement, it is more important than ever to differentiate yourself in the marketplace. It's also important to understand where your business comes from, and the impact a good CRM can have on your business. As the landscape in real estate changes, disruption-proof your business with these five concepts.

1. BE POWERFUL with your brand. You need a strong presence online that you are proud of, and that sets you apart. There is power in ranking on page 1 of Google. Don't settle for less.
2. BE EFFICIENT with your time. A good CRM does all the work for you. Never spend time entering duplicate data or building lists. By automating the things you don't want to do, you have more time to be a better agent for your clients.
3. BE CREATIVE with your marketing strategy. Leverage best-in-class print flyer and ecard tools with custom template creation, integrations with Adobe InDesign and Xpressdocs, and more.
4. BE RELIABLE for your clients. Why wouldn't they want to work with you again? You were that reliable expert who made it easy for them to complete the biggest transaction of their lives, and you gave them relevant and helpful information for YEARS after they worked with you.
5. BE DIFFERENT in your market. Delta Media Group has chosen to be different ourselves by staying independent and ignoring offers for millions in VC funding. We choose to be different by doing a PRINT magazine even though we are a "tech" company. Our goal is to help empower real estate firms and agents to compete and win against disrupters.

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