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Sign into your accountOptimize Your LinkedIn Profile for Real Estate Leads
July 21 2016
Of all the social networks online today, LinkedIn stands out as the top destination for professional interactions. Having the reputation as the go-to site for those looking for jobs, it's actually much more than that. LinkedIn has morphed into a powerful platform to connect professionals, including those in the real estate field. Getting your profile whipped into shape and ready to capitalize on potential leads this social media platform can generate for you.
1. Maximize Your Profile
The first and foremost thing you can do with your LinkedIn profile is fill it out to the utmost. While this may take some time, it's definitely worth the effort. Include a professional quality headshot with your profile.
Choose a professional headline that uses keywords people would be using to find your profile. This is important because you want your profile to be found within LinkedIn via search, and externally by search engines. Including "real estate" in your headline is crucial as it is more likely to be searched for than the term "Realtor."
The more data you include about your experience the more likely you will show up in search results. Even if you've optimized your profile previously, it's good practice to check in every few months to see if your profile is up to date. LinkedIn has added lots of additional fields and ways to highlight your work experience, including the ability to add documents, photos, links, videos and more to your profile.