Go-to Market Plan: How to Make a Better Promise to Sellers and Win More Listings

Are you looking for that "one thing" to set your agency apart from the others? Seeking a way to differentiate yourself? Want to position yourself as the agent to work with?

Of course you do, and you've come to the right place. In this blog post, we'll look at our go-to market plan—the strategy behind Garry Wise's successful brokerage, GoodLife Luxury–and how you can use it to rise above your competition.

Essentially, a go-to market plan is a checklist of all the things that you will do to help your client market and sell their home.

You may be thinking that you already have a list (albeit perhaps an unintentional or unspoken one) of things you do, but it's important to get that into the open with your potential clients, right from the get-go.

Why?

Because it sets you apart.

According to the National Association of Realtors, what sellers want most of all from their agent is help marketing their home to potential buyers:

Why is a go-to market plan is so important? It explains how you are going to give your client what they want most of all.

Your customers don't simply want you to help market their home – they expect you to market their home. When you take a listing, you are promising your clients you will do just that.

So if the following sounds like your current marketing strategy...

• Put a sign in their yard,
• List on MLS,
• Pray that it sells!

...then you are breaking that promise right out of the gate!

Look at it this way: if the number one expectation of your potential seller is to market their home, then that's what they expect you are going to do.