Why Real Estate Agents Struggle in 2017

While economic uncertainties continue and a changing global economy dominates the everyday headlines, it's clear to many why real estate agents struggle to get ahead – especially in the aftermath of the housing crash. However, while these issues on the macroeconomic level are important to take note of, they aren't the primary reasons that plague many agents from growing their business in 2017.

These are four primary areas where real estate agents struggle to get ahead of their competition.

A failure to market to two key demographics

"In 2017, the U.S. real estate market will be in the middle of two massive demographic waves that will power demand for at least the next 10 years."

Millennials and Baby Boomers are the two largest American generations in history – and they're both going through unique shifts in their lives. Baby Boomers are starting to see their nests empty as they look to capitalize on hot housing markets and peek into retirement. Millennials are on the other end of the spectrum as first-time homebuyers looking to break into the market, start a family and put down roots.

The purchasing power these influential generations represent, paired with the impending largest transfer of wealth in history, shows they will continue to make waves in the real estate market across North America. Remember, these are the people that quite literally built and grew up in the digital age – meaning they live online! They understand the power of quality website content, mobile friendly communication, thought leadership articles and how all these elements work together to build a client's trust. Ninety-two percent of buyers use the Internet in some way in their home search process, so if you don't have a clear and concise digital footprint, why would someone choose to go with you?