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Real Estate Agent Bios: What Your 'About Us' Says to Your Customers

September 11 2017

Your professional biography is the crux of your brand. It's a core part of your professional image and is one of the first things leads will read. Real estate agent bios answer critical questions for leads: What can this agent do for me? What makes this agent different than the rest? Why should I use their services?

Hubspot, the authority on inbound marketing, says "the 'About Us' page is one of the most important pages on your website... [but] it happens to be one of the most commonly overlooked pages."

From professional headshots to video content, what does your agent bio say about you?

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