3 Things Realtors® Misunderstand About Postcard Farming

Postcard farming is one of those things that basically every agent needs to do. If you are just getting into the real estate industry, it's a great way to build your exposure and pick up new clients.

Even if you are a seasoned professional that maintains a book of business primarily built on referrals, postcard farming is important. It keeps your funnel full. As you help people sell their homes, and those people move out of the area, the leads you get off of postcard marketing will replace them, ensuring that you never run out of potential business.

So for something that is arguably so important to success, you would think that every agent has heavily studied postcard farming practices and are experts at it, right? If you said "yes," you would be wrong. Most agents are making pretty serious mistakes with their postcard marketing campaigns, and it is costing them business.

Today, I'd like to share three common mistakes that are keeping agents from the success that they so richly deserve.

1) Geographic Postcard Farming is a Marathon, NOT a Sprint

So many times we see agents excited about starting a farming campaign. But after a month or two, they are frustrated, lose interest and quit doing it. The source of the frustration is that they weren't getting calls, felt it was a waste of money and the only thing that made sense to them was to stop. It's a natural human response to want to get results right away with anything we do, but this is not a realistic expectation.