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Sign into your accountDon’t Get Lost in the Instagram Panic: 3 Tips for a Killer Feed
April 04 2016
Instagram recently announced some big algorithm changes that are causing a great deal of panic. According totheir blog, rather than displaying in the familiar reverse-chronological order, Instagram will now be organizing users' feeds "to show the moments [they] believe [users] will care about the most."
The new algorithm update was expected to be released to all users on March 29th, causing Instagram users to flood their feeds with "Turn on Notifications" posts. In response, Instagram has reassured the public that they're still in the testing process and this new algorithm update will only be released to a small audience for now.
So, the question is, when Instagram does release this update to the general public, what will it do to your feed? Here are three tips to make sure your followers will keep seeing your content.
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1. Post Engaging Pictures
Images are the foundation of your Instagram content strategy. Think about your audience — who you want to reach. Do you work mostly with millennials or first-time homebuyers? How about retired military personnel? Different groups will be drawn to different images.
Remember to have fun with your pictures! What's your favorite coffee shop? Did you see a great play in your local theater? Does you dog have a favorite park? Snap some photos and start sharing! When it comes to this new algorithm update, the more your audience engages with your pictures, the more likely they'll display at the top of your followers' feeds.