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Sign into your account5 Real Estate Shortfalls and How to Avoid Them
October 13 2015
Any real estate agent will tell you that time is money. And mistakes can be costly. By avoiding shortfalls, such as an unimpressive pricing presentation or inadequate marketing strategy, agents can significantly increase their chances of kicking that ball across the goal line.
Here's how to easily avoid those shortfalls with simple tips and tools from Realtors Property Resource® (RPR®).
1. Not ... having your pricing game down.
Shortfall: Coming in with a list price above value, while it may be attractive to the client, may lead to a stale listing in the end. Coming in below fair market value, on the other hand, might not be enticing enough to land the listing.
Solution: Hit the bull's eye on perfect pricing with RPR's comp analysis tool. This step-by-step wizard walks users through the process of validating basic facts about a subject property, selecting comps and adjusting those comps to yield a customized and flexible pricing strategy.
2. Not ... marketing your listing properly.
Shortfall: Online ads, photos, postcards ... oh my! Today's buyer starts online, and depending on the agent's marketing effort, will then visit an open house or reach out to the agent.
Solution: Get a jumpstart on your marketing with RPR's One-page Property Flyer. This simple, comprehensive one-page flyer is perfect for direct mailers and posting around your geographic farming area. Also, don't forget to incorporate market data from RPR into your postcards and other marketing pieces. When you're ready for your open house, the Mini Property Report and Neighborhood Report make the perfect prospect takeaways.