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Sign into your accountWhy You Need a Real Estate Landing Page for Your Digital Ads
May 17 2017
Thinking of digital ads? You need a real estate landing page. Here's why.
No online advertising campaign is complete without a place for interested home buyers and sellers to end up after they click-through. The most effective solution is a real estate landing page, the goal of which is to expand on the promises made in the initial ad and entice a reader to provide contact information.
Naturally, this widens the scope of any online ad campaign.
While you will get some results by pushing inbound leads directly to your home page, the risk is that you're moving the relationship along too quickly. There's a reason why The Bachelor waits four weeks into their reality dating "journey" to take a smitten bride-to-be home to the parents.
Think of it this way: your home page is for everyone, whereas a landing page is for those who cared enough to click on your ad. Exclusivity sells, after all, and here are some ways to leverage that concept using real estate landing pages.
The key to real estate landing pages: keep it simple
Assuming you're working with an advertising partner that uses retargeting to deliver ads on multiple websites (Adwerx is one such example), research suggests you'll earn a click-through after at least three impressions.