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Sign into your accountEasy Tips for the Perfect Headshot
March 27 2015
Who am I?
It's the age-old philosophical question that you probably didn't get into the real estate industry to try and answer... but alas, your prospective clients will want to know.
Real estate agents were some of the first professionals to use a headshot to brand themselves, and it's little wonder why. A client chooses to work with a REALTOR® to make the biggest and most important purchase of their life, and in doing so, is understandably looking to work with someone they both trust and feel comfortable with. As much as clients will want to know your professional credentials, they will also want to know you.
As a REALTOR®, a good headshot is one of the most powerful tools you have at your disposal to open that door. Nearly ubiquitous across all of your marketing materials and prominently displayed on your website, your business cards, LinkedIn and Facebook, headshots have become more important than ever in dictating not just that a client remembers you, but how.
To help you achieve the best possible headshot, here are a few good ideas on how to approach them.
How Recently Have You Updated?
Keep your headshot updated. Not on a daily basis, but your headshot should look like the you of today and not the you of 10 years ago. Flattering, certainly, but natural and current.
If your client can't recognize you in person, you're probably not off to the best start.