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Sign into your accountYour Recipe for EXPLOSIVE Twitter Growth: Get Friendly, Get Involved, Get Exposure!
June 30 2015
Hey Real Estate Marketing Expert, I hear that you've incorporated content marketing into your real estate business. Your blog posts are being read and shared, and your social channels are brimming with eager new followers. You feel on top of the world. And what's best? You only follow 1/10th of the people who follow you on Twitter... how cool is that!?
Wait a second, what was that last part? Sorry Real Estate Marketing Expert, I hate to break it to you but you've got it backwards. Twitter isn't a popularity contest – it's not about ratio, exclusivity, or scarcity. If those are your goals, you might as well delete Twitter, then NOBODY could follow you! How cool would that be?
I repeat, Twitter isn't a popularity contest. Twitter is about getting friendly, getting involved, and getting exposure. You want exposure, I want exposure, agents X, Y and Z all want exposure – and the beauty of Twitter is that we can all get what we want simply by working together.
The best part of this is that the recipe is SO SIMPLE. Seriously, it's the marketing recipe equivalent of scrambled eggs. Actually scratch that, it's the marketing recipe equivalent of TOAST! Can you make toast? Great! You can build a following on Twitter.
The ultra-simple recipe for explosive Twitter growth is as follows:
Find relevant users and interact with them.
That's it! If you have terrible content that won't benefit anybody's audience you probably won't get much interaction, but that's an issue for another day. Today I'm going to assume that your content is great.