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Sign into your account"Marketing Automation" for real estate poised for explosive growth
August 03 2015
"Marketing Automation" is emerging as the hottest technology trend for real estate firms in 2016, according to the new Thought Leader Survey of the real estate industry's top executives conducted by Imprev.
While two-thirds of real estate brokerage and franchise leaders say their firms do not currently use Marketing Automation, nearly one in three (29%) plan to implement Marketing Automation in 2016. Explaining the momentum behind the trend, among firms that currently use Marketing Automation, more than half (56%) plan to increase their use of Marketing Automation next year.
As one survey respondent commented, "It is the future of the industry. The best use of an agent's time is being in front of the client. They can't do that if they are bogged down with marketing."
The new Thought Leader Survey, conducted by Imprev in June 2015, polled top executives at more than 200 leading real estate franchises and independent brokerages that as a group were responsible for more than one-third of all U.S. residential real estate transactions last year.