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Sign into your accountThe Realtor’s Guide to Marketing to Millennials
November 23 2015
Ah, millennials; the bane of marketers' existence. These fickle consumers are now approaching the stage in life where they're considering purchasing homes, and marketing to millennials as a Realtor is a whole new ball game. If you're unsure where to even start with the process of selling to this up-and-coming generation of home buyers, we've got a quick guide to get you started.
If you're feeling a little confused here, millennials are considered the generation born from the early 1980s into the early 2000s and range in age from 18-36. The definition tends to vary across sources, but one thing everyone can agree on is that they're a tough demographic to market to.
They're a generation who spends much of their time online, grew up in the digital age, and are not easily swayed by the more traditional advertisements. According to Google, they're finally emerging from their parents' basements and very ready to buy their own homes. First time homebuyers make up about 33% of the market each year nationwide, and the majority of that percentage? They're now millennials.