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Sign into your accountWhy Marketing Automation is 2016's Trend to Watch
January 13 2016
Marketing automation is poised to become one of the hottest real estate technology trends in 2016, according to Imprev's latest Thought Leader survey. In fact, 29% of industry executives plan to implement the technology in the coming year, while 56% of firms already leveraging marketing automation plan to deepen their use in 2016.
But what is marketing automation, and why are an increasing number of brokerages adopting the technology?
Campaigns, Built to Order
Think of marketing automation like an assembly line for all of the promotional content each of your listings require. This includes video, single property websites, property flyers, print materials, and more--all generated from listing data and automatically populated with property photos and details.
Marketing automation also encompasses the content you need to keep in touch with clients after the sale. Imprev, for example, offers eNewsletters and nurturing campaigns paired with list auto-segmentation for more precise message targeting.
When all of these marketing components are created automatically, brokers can rest assured that all of their listings are being marketed fully and that their agents are staying in touch with clients after the sale.