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Sign into your accountThe Technology that Can Boost Agent Adoption of Your Existing Tools
January 19 2016
Most brokers are familiar with the challenge of getting agents to adopt technology. Often, agents are hesitant to try a new tool unless they're certain that the learning curve is low or that it will save them significant time or bring in substantially more business once learned.
Today, we're going to look at a technology that can actually help increase agent adoption of your existing marketing tools and boost the marketing activities of your agents.
Doubling Adoption
RE/MAX agents have been using the franchise's Design Center for years. The platform, powered by Imprev, allows agents to create collateral like flyers, postcards, virtual tours, and more quickly and easily.
Last spring, RE/MAX of Michigan expanded the capabilities of the design center by adding automation--becoming the first RE/MAX Region to do so. The addition of automation meant that a complete marketing campaign for every listing was created automatically from listing data and then published, relieving agents from having to create and distribute this collateral themselves.
The company initially envisioned the addition of automation as a great recruiting tool. However, they worried that automation would be too "hands-off" and drive down adoption of their Design Center. Though the platform's adoption rate was fairly high already, RE/MAX of Michigan still wanted more people to leverage the Design Center, since they were paying for all agents to use it.
Rather than reducing use of the Design Center, however, just the opposite happened--usage nearly doubled!