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Sign into your accountUsing Predictive Facebook Ads to Target Potential Clients
March 15 2016
Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, communication skills, and knowledge of the real estate market as being very important skills and qualities for their chosen real estate agent. So how can you build trust and demonstrate your local knowledge to potential buyers and sellers, even before they are transaction-ready?
What if you could predict when someone might be preparing to buy or sell a home, and you could target those specific consumers online? Facebook ads allow you to do exactly that. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged.
Facebook’s robust advertising platform allows you to target ads based on a number of demographics like location, age, sex, relationship status, and homeowner status. However, a newly added demographic feature also allows you to target ads based on “life events” such as people who have recently gotten engaged or married, started a new job, or moved.
If you aren’t already, it’s time to start using this information to target hot prospects! Let’s walk through how you can use specific life events to target potential buyers and sellers and build a network of “future leads” that you can cultivate and nurture until they’re ready to start the real estate process.