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Sign into your accountSnapchat: What You Need to Know! (A Guide for People Over 40)
May 24 2016
Snapchat is much more than selfies with cool filters that morph your face (more on that later), pictures of day to day activities (isn't that social media in a nutshell?), and celebrities trying to act just like us. Snapchat is a social network that has rapidly grown in popularity over the past year; it has a higher growth rate than Twitter AND more brand recognition than Pinterest and LinkedIn combined! According to Statista, 26% of Snapchat's user base is 25-34 year olds, i.e. millennials! If these stats don't say "build an account now," I don't know what does.
This spring, we want you to burst out of your social media comfort zone and open your eyes to new worlds of unsaturated, social opportunity. Snapchat is ripe for the picking, so why not see what's in store for you? Don't forget to tune into my YouTube channel for a complete tutorial on this emerging network and you'll be snapping in no time!
What is Snapchat?
Snapchat is a mobile social network that allows users to send pictures or videos either in a direct message format or as a "story" for followers to see. If you send a direct "snap" to another user, the message will self-destruct within a few seconds upon receipt. If you add the snap to your story, your content receives an extension and lives for 24 hours. Adding it to your story makes it visible to all of your followers rather than just selected users. The only other caveat with Snapchat is that everything is captured live; no image/video uploads here! So now you're wondering, how does a real estate professional use this? I have the answers; read on.