Content Marketing for Real Estate: 7 Tips for Getting Real ROI

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before.

As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents looking to make their presence known in the online space.

The problem is, blogging on its own doesn't necessarily lead to more clients and business growth. In order to see actual ROI, you can't just publish words on a page week after week. You have to be more strategic.

That's where content marketing comes into play. When you invest your time and money into blogging, you're focusing primarily on the act of creating and publishing original content on your website on a regular basis. When you invest your time and money into content marketing, you're focusing on providing value in an effort to attract prospects, capture and nurture leads, and acquire new customers. Although many use the two terms synonymously, they are very different.

So the question is, if the act of blogging itself doesn't help you land more clients and grow your real estate business, what can you do to become an effective content marketer and start seeing more ROI?

Here are 7 tips to help get you on the right track.