How to Become the Thought Leader in Your Real Estate Farm Area

When we discuss postcard farming plans with agents, the concept of wanting to "dominate the farm area" often enters the conversation. This is a fantastic goal. After all, postcard farming is expensive, and you are spending your hard earned money to do it. Why on earth would you want any result short of total farm domination?

While this is a great plan for your real estate farming (and any other type of marketing you do), what often is lost in translation is how to actually achieve that. Do you artfully market yourself as part of the top 1% agents nationwide to homeowners? Do you teach homeowners how you are part of the President's Elite Club, or a Diamond Society Member? Do you drop variations of slogans detailing that you are the resident real estate expert in the area? The truth is, you do none of these things.

The fact is that homeowners cannot relate to any of the things described above. By nature, humans are a little bit selfish. Homeowners simply want to know what you can do for them. The "what's in it for me" factor is what drives their interest in you and your services.

So knowing that you need to tell the story of what you can do for homeowners, how do you do it? It's simple. You do it by educating them. The more you educate a homeowner, the more likely they are going to value you as a trusted source, making you the thought leader in your marketplace. Those perceived as the thought leaders are the ones that get called for listing appointments.

Here are 3 simple ways to become the thought leader in your real estate farm area.