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Sign into your accountAre You Making These Business Card Mistakes?
May 18 2012
More than 13,000 REALTORS® attended the REALTOR® Rally at Capital Hill last Thursday. Now, combine that number with all the people attending the NAR Midyear conference – and just take a moment to imagine the number of business cards that changed hands in D.C. over the last week. You may have handed over your card without thinking, but perhaps it's time to examine whether or not it's as effective as it can be.
So, dig one of your cards out of your wallet and hold it in front of you. Then, run down this list and see if you've made any of these mistakes.
1) Font size is too small. You may be able to read your business card, but that doesn't mean everyone else can. Make sure the font is large enough to see without holding the card right up to your eyes.
2) Font color is too light. This isn't just about the font color itself; it's about the contrast between the font and the background color. Once again, make sure you don't have to hold the card right up to your eyes to be able to read it.