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Sign into your accountGrow Your Facebook Fans with Promoted Posts
June 11 2012
So you have read all my blog posts about making your Facebook Fan Page perfect, spent hours working on creating your perfect page, and spent even more hours populating your page with great content and interacting with people. Do you have as many fans as you would like? My guess is no. But that doesn't mean you are doing anything wrong. It just reinforces the fact that getting and retaining fans on your Facebook Fan Page IS HARD.
The good people in Menlo Park have come to the rescue with a new offering on their fan pages called "Promoted Posts." What is a promoted post, you ask? How do I do this on my fan page? What are the best practices when using the Promoted Posts tool?
Well, you're in luck...for the next two weeks. This week I will go over the "what" and "how." Next week, I will give you the "best practice" tips and advice to make sure you knock this out of the park.
DISCLAIMER: This entire article only applies to you and your fan page, IF you have 400+ Facebook fans. If you do not, please read my post on how to successfully build your Facebook fan page and get "likes." After that, you can go back to this one and supercharge your fan adoption rates.
Okay, now that the disclaimer is out of the way, Facebook published a Promote Your Page Posts guide to educate Facebook fan page admins on how to use the new feature. Obviously, I wouldn't be doing my job if I didn't break it down for you, so here is the skinny:
