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Sign into your accountLeveraging Social Channels to Build Your Brand
September 20 2012
Guest contributor Delta Media Group says:
What is the purpose of social media?
Have you ever stepped back and asked yourself that question?
By now, social media has become so ingrained in our culture that it's often difficult to view it as it is. It began with college kids embracing its innovativeness, and dissenters arguing, "This is just a fad." As it opened to a larger population, more people slowly began to utilize it, and more people became believers. Soon, those who previously swore by MySpace switched over to Facebook, and Facebook enthusiasts found a new love in Twitter.
Google+ entered the foray, along with mobile services Instagram and Path, and the recipe and home remodeling-happy Pinterest.
It hasn't been all that many years, but social media has evolved from a somewhat laughable leisure to a lasting lot in our lives. And guess what happened to the late teens that spent much of their college years playing on Facebook?
They grew up, many got jobs, and several are now looking for their first house. And guess what channels they're using to communicate?