Marketing Lessons: Becoming a Digital REALTOR®

Guest contributor Delta Media Group says:

What does marketing mean to you?

It's a simple question on the surface, but the answer can be a lot more complex than we think.

Marketing has changed drastically over the years—and perhaps more in the past few years than over the previous few decades.

At its core, marketing is the same as it always was. It's about promoting or selling your services. It's about getting a message to a consumer in such a way that it impacts them and makes them remember that you can provide that service better than your competitors.

Marketing has changed so drastically and so quickly because consumers take in information in many different ways than they used to.

Televisions are still good sources, but the DVR has allowed consumers to fast forward past commercials. Radios are nice, but an abundance of channels, the introduction of satellite radio, and radio controls built into the steering wheels of modern vehicles allow consumers to quickly change the station.

Billboards give an impression, but the gadgets in cars often keep drivers and passengers looking other places than the sides of highways. And how do you measure the impact of that oversized billboard? Does having your face near the road make you seem like a more knowledgeable real estate agent?