RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountPreparing Your Online Marketing for Profitability in 2013
December 13 2012
Guest contributor Delta Media Group says:
We're not far into the Christmas shopping season, but we already have early reports on how people are shopping. Internet Retailer reports mobile shopping on Black Friday jumped 155 percent compared with average daily mobile traffic. And before Cyber Monday was even over, reports showed mobile shopping might have boosted it to being the biggest shopping day of the year.
These results might not surprise you, but their timeliness should.
Old reports are a thing of the past. Advertising campaigns, marketing initiatives and branding tactics used to take a considerable amount of time to measure. But modern-day campaigns, which are often cheaper, more flexible and produce a better ROI, can often be measured in real time.
Ratings indicators and polls might work for TV shows, but Google Analytics, Google AdSense, Facebook Insights and other lead management and reporting programs can return results the day they're happening. A short amount of time is all it takes to determine if a message is well-received, or whether it's being received at all.
This means two important things for all businesses moving forward:
- Companies must be results-driven.
- Companies must be flexible.
And the two must work together, rather than in a vacuum.