You've heard it before. Content is king. Sure, you know you're supposed to blog to help your SEO, and we've all heard how social media is a necessity today. It can be hard, though, for busy agents to keep up with their Facebook/Twitter/Pinterest/whatever accounts, let alone blog.

That's why we've crafted an easy content strategy plan for you to follow. We simplified it, paring a mix of blog and social media content down to just three posts per week.

Create Your Own Content Blend

Some people love social media, but dread blogging. Others are happy to sit down and write a blog post, but don't understand what the hype over social media is all about, anyway. Both are important, though. With over 50% of Facebook's 500 million active users logging in each day, social media is the way to remain visible to your connections. If you're not using it for your business, your competitors are who your clients and potential clients are seeing instead.

Blogging is the slower and steadier workhorse of this pair, however. While social media keeps you top-of-mind day-to-day, blogging bolsters your reputation as a local real estate (and community) expert and strengthens your site's SEO.

Because you may prefer Twitter's "microblogging" to actual blogging, we've made our plan easy to customize to your particular tastes. The thrice weekly schedule features one blog post, followed by two days of planned social media activity. Prefer two blog posts and one day of social media? Go right ahead. We won't even get mad if you spend three days social networking! The point is to consistently build and maintain your online presence. (We still recommend the blogging, though.)