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Sign into your accountContext Still King When Creating Successful Marketing Campaigns
February 04 2013
Yesterday evening, if you watched the Superbowl, you undoubtedly witnessed the highly unusual break in the action when half of the lights in the Superdome went black. For 35 minutes, the game stalled while officials worked furiously to get the lights back on and the game started back up.
What do you do when there is a break in the action? Well, Oreo and their creative agency had the idea to spring into action, quickly make up an ad, and get it out on Twitter. The ad only took minutes to make, and as you can see from the image above, it was a viral, smash hit (14,005 retweets is massive).
Why is this important? Why did the ad do so well? It's simple. The ad is clear, easy to understand, and most importantly was CONTEXTUALLY RELEVANT with what was going on at that moment. So once again, it appears that context and not content is king, when it comes to a successful marketing strategy.
As with everything I see and do in my life, my mind immediately started wandering into the realm of real estate and how agents could harness contextual marketing, making it relevant to their marketplace and hopefully making their brand go viral in their community. Here are a couple simple ideas to consider.