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‘Always-On’ Connectivity Creates Greater Competition Dynamics

May 19 2013

point20power button1Today, business waits for no one. Both buyers and sellers are feeling the pressure that mobile technology and expedited services have placed on the industry; around the clock business means that we are facing increased competition and, subsequently, a race against time. A few tips will help you stay ahead of your competition for quick, successful transactions.

Your A-Game Never Sleeps

Thanks to websites, social media and apps, your contact information is available to potential clients worldwide at all times. You may receive inquiries from clients in any given time zone, at any time of day. Twenty-four hour business requires agents to snap on their best professional demeanor whether it's 6am or 9pm.

When You're Unavailable, You Miss Out

If you're slow to respond to inquiries, your competition will snap up your opportunities. As the market recovers, real estate professionals that stepped out of the business are making their comebacks. You will also encounter new competition from fresh-faced, enthusiastic agents and brokers who just received their licenses. These competitors may have hip marketing techniques, relatively clear schedules and a thirst for business. They will gladly walk away with the sale or purchase that could've been yours. Return emails, texts and other inquiries promptly.

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