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Sign into your accountWhat Social Media Networks Should You Use?
June 03 2013
Social media is an important part of a real estate agent's online marketing arsenal. It helps nurture existing leads while generating new ones. But with so many different social networks out there, it can be confusing to decide where to build an online presence--and even more confusing to know how.
It doesn't have to be, though. By knowing who frequents each different social media site, you can tailor your marketing message to that network's unique audience. Using a recent Pew Research Center study that details social media user demographics as our guide, we'll show you what social networks are best for your target market.
A whopping 66% percent of all internet users are on Facebook, making it--by far--the social network with the broadest reach. LinkedIn, the second-ranked social site, sees less than a third of Facebook's activity.
Marketing Strategy - Make no mistake: Facebook is the social network agents and brokers have to be on. Its demographics extend far into all gender, age, education, and income categories. If you don't have a business page set up for your real estate practice, you're missing out on vital leads.