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Sign into your accountGoogle Update: Penguin 2.0
August 13 2013
Did you know that Google updated their search algorithm this past May? In fact, Penguin 2.0 affected a reported 2.3 percent of search queries.
What is Penguin 2.0 and what is its impact on real estate professionals? Good question. Now that the dust has settled, here's a look at some of the key changes and what you can do to make sure that your website continues to rank well.
What is a Penguin?
Aside from being an adorable, flightless bird that's permanently dressed for a black-tie event, Penguin is the term for Google search algorithm updates that address issues that stem from spamdexing via 'black hat' SEO techniques.
What are black hat SEO techniques?
SEO techniques that violate Google's Webmaster Guidelines and artificially boost search engine rankings are considered black hat tactics. These include actions like keyword stuffing, spamming unrelated blogs with comments, buying links and more.
What are white hat SEO techniques?
White hat SEO techniques are practices that promote link sharing and your website organically. For example, by authoring unique, relevant content that other people want to share and also sharing quality content you are participating in white hat SEO.