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Sign into your accountA Guide to Paid Online Marketing, Part II
October 08 2013
In September, we posed some questions to consider when exploring online advertising opportunities. This month, we are continuing our guide to help brokers and agents navigate the world of online marketing.
According to the latest research from Borrell Associates Inc., real estate advertising is projected to be $27.2 billion in 2013, a 9.4 percent increase from 2012's estimate. Nearly three-quarters of those ad dollars ($8.9 billion) will be spent on online ads.
Last month we also surveyed brokers, agents, and marketing managers to learn more about their online marketing strategy.
Here is what we learned:
- 85% of respondents are currently enhancing their listings on consumer search sites like Zillow, Trulia, and realtor.com®
- On average, respondents are spending about $8,000 each year on online advertising
- 57% of respondents said they plan to spend the same amount on online advertising in 2014, while 28% plan to spend more
So what else do you need to know before deciding where to enhance your listings?