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A Tale of the Modern Real Estate Transaction

June 23 2014

Guest contributor Jose Perez of PCMS Consulting says:

Truth or fiction — how real is this story? Imagine for a moment a young, Millennial couple...

trueorfalse PCMSConsulting2

Meet Justin and Kelly, engaged to be married and ready to purchase their first home. They're looking forward to working with a real estate agent for the first time. Being Millennial consumers, they naturally started their home search online.

Months ago, they downloaded several home search apps to their iPhones and tablets. They signed up for alerts. All of this happened prior to engaging a real estate agent. They've done significant legwork, and they're ready for the next step in their home search.

At this point they probably know as much about their local market as their agent does.

Today, their agent will be helping them look at potential properties for their first home purchase.

Their agent, Susan, happens to work for a local brokerage, and is the mother of one of their neighbors. So their agent referral comes from a trusted source within their personal network.

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