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Browse the siteSeptember 16 2014
Recently, I had one of our clients ask how they could reduce the bounce rate on their website. This is something that I've seen more people become interested in as they start to familiarize themselves with the features of Google Analytics.
Bounce rate measures the percentage of people who have visited only one page on your website. While the average website has approximately a 50% bounce rate, it's fair to say that you want your website to have as low of a bounce rate as possible, because this means that more people are viewing multiple pages in one session.
Before taking a look at how you can improve your bounce rate, there are a few areas that you may want to consider.