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Sign into your accountA Picture is Worth 1,000 Leads!
November 03 2014
If you're wondering how you can take advantage of social media for your real estate business, know that visuals trigger increased engagement among social media users. Pictures mean more traffic and ultimately more leads! Content that includes a visual representation of some sort--be it a photo, an infographic, a chart or a video--is much more likely to create a buzz among your fan base than a text-only message.
Depending on the focus of your business, utilizing social networks such as Facebook, Google+, Instagram or Pinterest can help you tell the story of your property through images.
Even Twitter, with its 140-character policy, has recognized the importance of visuals in social interaction and updated its functionality to better accommodate visual communication. In fact, Twitter has concluded that including a photo in a tweet increases the likelihood of retweets by 35%. Including photos in your social media strategy will get you more likes and shares, which ultimately results in a wider advertising reach.
Irrespective of the platform you choose, the message needs to be relevant, clear and well-designed.