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What the Heck is a #Hashtag and When Should You Use Them?

November 30 2014

rbm hashtag 01

So what the heck is a hashtag?

Well, let's do a little history.

In July 2009, Twitter rolled out an update which allowed for users to categorize their tweets with other users on the platform with the use of a "#" and then the categorization, i.e. #realestate. When these were included in a tweet the characters following the "#" would hyperlink to all the tweets containing that specific hashtag.

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In 2010, Twitter introduced "Trending Topics." These topics would include hashtags which were gaining popularity and would be posted on the Twitter homepage and user pages.

Since then Facebook, Pinterest, Instagram, Kickstarter, Vine, Tumblr and Google+ have adopted hashtags as an easy way for users to categorize their posts.

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