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How Many Real Estate Leads Can You Handle?

March 26 2012

An article by Matthew Collis of IXACT Contact.

How many real estate leads can you diligently follow-up on over the course of a week?

Five? Ten? Twenty?

When it comes to real estate leads, are more always better?

You may believe the more the better, but it’s the quality of the leads you call that will have the biggest impact on your income and career.

Think about it. If you chase down twenty real estate leads and nineteen of them are dead ends, you will have wasted a lot of time and, perhaps, a lot of money too.

On the other hand, if most of those real estate leads are genuine prospects — the kind that can realistically become new listings — your business will boom.

So how do you make sure the real estate leads generated from your real estate marketing efforts are good quality leads?

Here’s the key: Not all lead sources are the same.

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